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In his illustrated essay, Lars Müller traces the history of "Swiss Graphic Design" from the 1930s to the 1960s. Müller-Brockmann’s posters have become world famous for their ability to convey information with great visual tension, a sense of drama, and an extreme economy of means. Müller-Brockmann created a body of work in which timeless principles of visual communication are inscribed.

Müller-Brockmann, Josef --- Müller-Brockmann, Josef,

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À l'occasion de la dix-neuvième édition du Festival de l'Affiche et des Arts Graphiques de Chaumont, la nouvelle direction du festival s'intéresse à un des pères de la typographie et de la mise en page suisse, Josef Müller-Brockman. La Chapelle des Jésuites sera quand à elle investit par une installation du graphiste français Paul Cox. Après la France, le Garage met cette année à l'honneur la vivacité du graphisme zurichois. Enfin, les archives des affiches de mai 1968 seront exhumées de façon à les relire à la lumière de notre actualité.

Affiche --- Manifestation artistique --- Cox, Paul --- MÜller-brockmann, Josef --- Chaumont

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Bauhaus --- Style international --- Psychologie de la forme --- Typographie --- Bill, Max --- Gerstner, Karl --- MÜller-brockmann, Josef

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One of Switzerland?s most important graphic designers, Josef Müller-Brockman (1914?1996) is the father of functional, objective design and an influential figure for generations of graphic designers around the world. He was a proponent of the grid system, which provides an underlying structure to graphic work, and he created many of the twentieth century?s most significant and memorable posters. His influence on the world of graphic design is immeasurable and his life and work will be presented in this volume for the first time in comprehensive monograph form, with an authoritative text by Kerry William Purcell, author of Phaidon's Alexey Brodovitch, and over 400 images, ranging from finished works and design drafts to personal photographs.

Müller-Brockmann, Josef, --- by Kerry William Purcell --- grafisch design --- Josef Müller-Brockmann (geboren Josef Müller) 1914-1996 (° Rapperswil, Zwitserland) --- grafische vormgeving --- Grafische vormgeving ; reclame ; 20ste eeuw : J. Müller-Brockmann --- affiches --- 766.07 --- brochures --- 766.038 --- typografie --- logo's --- corporate identity --- gebruiksgrafiek --- Müller-Brockmann Joseph --- twintigste eeuw --- Zwitserland --- 766.071 MUELLER-BROCKMANN --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Gebruiksgrafiek ; 1950 - 2000 --- Graphic arts --- graphic design --- typography --- Müller-Brockmann, Josef

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Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought.Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Graphic arts. --- Commercial art. --- designtheorie --- Bayer Herbert --- Gerstner Karl --- Hara Kenya --- Helfand Jessica --- Heller Steven --- Lasn Kalle --- Lissitzky El --- Lupton Ellen --- Lupton Julia --- McCoy Katherine --- Frej David --- Manovich Lev --- Marinetti Filippo Tommaso --- Moholy-Nagy Laszlo --- Müller-Brockmann Josef --- Rand Paul --- Rock Michael --- Rodchenko Aleksander --- Stepanova Varvara --- Gan Aleksei --- Scher Paula --- Siegel Dmitri --- Tschichold Jan --- van Toorn Jan --- Venturi Robert --- Scott Brown Denise --- Izenour Steven --- Warde Beatrice --- Weingart Wolfgang --- Wild Lorraine --- futurisme --- constructivisme --- typografie --- Bauhaus --- modernisme --- postmodernisme --- 766.01 --- #SBIB:309H240 --- 750.2 --- ontwerpmethodiek --- Andere media (theater, plastische kunsten, strips, affiches, speelautomaten...) --- grafische vormgeving, tijdschriften en seriewerken - verzamelde opstellen --- grafische vormgeving --- Graphic arts --- graphic design --- grafisch ontwerp --- Commercial art --- Grafische vormgeving ; theorie ; ontwerpen --- Grafische vormgevers ; 20ste en 21ste eeuw --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art and industry --- Posters --- Motion picture billboards --- Gebruiksgrafiek ; theorie, filosofie, esthetica