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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. The handbook is organized in five parts following the general introduction: part I introduces the Conceptual Foundations and the Evolution of the Luxury Industry, with a focus on the historical development of luxury and luxury business. Part II discusses Producing Luxury, with chapters on supply chain management, creativity and innovation, licensing, and systemic strategy. Part III tackles Luxury Branding and Marketing, including chapters on brand extension, heritage, consumer perception, and cooperation with artists. Part IV covers Distributing Luxury and analyses the role played by the major channels of distribution, like department stores, mono-brand stores, airport duty-free, and discusses intellectual property and country-of-origin labels. Part V concerns Globalization and Markets and includes chapters on the major luxury goods markets: the US and Western Europe, Japan, China, and India. Finally, part VI focuses on a broad variety of issues related to Morality, Inequality, and Environmental Sustainability. It discusses in particular inequality, counterfeiting, corruption, environment, and digitalization. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Luxury goods industry. --- Luxury goods industry

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Le commerce du luxe connaît une expansion sans précédent. La concentration des grandes marques au sein de quelques firmes et l’enrichissement accéléré de pays comme la Chine ont profondément modifié le marché du luxe. Après Un ethnologue à l’Assemblée, voici Un ethnologue au pays du luxe. Marc Abélès nous invite dans ce livre à explorer le monde du luxe, ses produits, son économie mais aussi sa symbolique. Car le luxe est une quête, celle de l’exceptionnel, de ce qui n’a pas de prix. Il porte la marque de l’excès et de la « folle exubérance ». En suivant les routes du luxe, Marc Abélès cherche ici à comprendre cette emprise quasi magique de l’objet de luxe, la fascination qu’il exerce, les échanges entre les cultures qu’il instaure, ses modes de circulation et d’appropriation. Mais la croissance industrielle fait peser sur ce marché la menace de l’uniformisation et de la banalisation. Le luxe doit sans cesse se réinventer. Comment le fera-t-il ? En nouant une alliance inédite avec le marché de l’art contemporain.

Luxuries --- Luxury goods industry

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Luxury goods industry.

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"Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centred on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides"--

Luxury goods industry --- Management.

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Luxury goods industry.