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Before movies, radio and television challenged the hegemony of the printed word, "The Saturday Evening Post" was the pre-eminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine with a peak circulation of almost three million copies a week was seen as the expression of its editor, George Horace Lorimer. In this work, Cohn shows how Lorimer made the "Post" into a powerful magazine that both celebrated and helped to form the values of its time. Mixing quotes with commentary, he outlines the growth of the magazine through the mid-1930s and the ways its evolution fitted - and did not fit - into prevailing cultural and political values. Cohn's analysis of George Horace Lorimer's 40-year editorship of the Saturday Evening Post cleverly sums up the purpose and ideology of that famous magazine.

Saturday evening post --- History --- Corporate culture --- United States --- 20th century --- American periodicals --- Social conditions --- Intellectual life --- Social life and customs --- Lorimer, George Horace, 1869-1937. --- Saturday evening post - History. --- Corporate culture - United States - History - 20th century. --- American periodicals - History - 20th century. --- United States - Social conditions. --- United States - Intellectual life - 20th century. --- United States - Social life and customs - 20th century. --- 050 <73> --- 094:05 --- 655.4 <73 PHILADELPHIA> --- 930.85 <73> --- 930.85 <73> Cultuurgeschiedenis. Kultuurgeschiedenis--Verenigde Staten van Amerika. VSA. USA --- Cultuurgeschiedenis. Kultuurgeschiedenis--Verenigde Staten van Amerika. VSA. USA --- 050 <73> Tijdschriften. Periodieken. Serials--(werken over)--Verenigde Staten van Amerika. VSA. USA --- Tijdschriften. Periodieken. Serials--(werken over)--Verenigde Staten van Amerika. VSA. USA --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora--Tijdschriften --- Uitgeverij. Boekhandel--algemeen--Verenigde Staten van Amerika. VSA. USA--PHILADELPHIA --- Culture, Corporate --- Institutional culture --- Organizational culture --- Corporations --- Organizational behavior --- Business anthropology --- Sociological aspects --- Lorimer, George Horace, --- History. --- Social conditions. --- Lorimer, George Horace --- 1900-1999