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Lone Ranger (Fictitious character) --- Product management --- License agreements --- Character merchandising --- Branding (Marketing)

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This book examines the role of comics in the perpetuation of the myth of the American West. In particular, it looks at the ways in which lone central characters, and their acts of violence, are posited as heroic. In doing so, the bookraises questions both about the role of women in a supposedly male space, in addition to the portrayal of Native Americans within the context of this violence. Various adaptations of historical figures, such as Buffalo Bill and Billy the Kid, as well as film and television stars such as The Lone Ranger and Dale Evans are examined in detail. Although concentrating on American comics, examples both from Britain and France are also analyzed.

Philosophy and psychology of culture --- Political philosophy. Social philosophy --- Sociology of culture --- International relations. Foreign policy --- Mass communications --- History of civilization --- populaire cultuur --- communicatie --- cultuur --- leren --- globalisering --- Amerikaanse cultuur --- beeldverhalen --- lesgeven --- Buffalo Bill --- Lone Ranger [Fictitious character] --- anno 1940-1949 --- anno 1950-1959 --- anno 1960-1969 --- Great Britain --- France --- United States --- Western comic books, strips, etc --- verenigde Staten --- westerns --- beeldverhaal --- twintigste eeuw --- graphic novels --- kunst --- stripgeschiedenis --- 741.53 --- strips --- tekenkunst --- Comic books, strips, etc. --- West (U.S.) --- In mass media. --- Popular Culture. --- Communication. --- United States—Study and teaching. --- Culture. --- Popular Culture . --- Media and Communication. --- American Culture. --- Global/International Culture. --- Communication, Primitive --- Mass communication --- Sociology --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- Cultural sociology --- Civilization --- Popular culture --- Social aspects --- United States of America