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Food --- Logos (Symbols) --- Marketing.
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Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
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Now in paperback, this fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide.
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"Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification."--Publisher's description
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Corporate image --- Designers --- Logos (Symbols)
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Trademarks --- Logos (Symbols) --- United States.
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Logotype --- Image de marque --- Logos (Symbols)
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This book takes all the logos that were in Rockport Publisher's best-seller, Logo Lounge 2, and collects them in one small, neat, pictorial handbook for easy reference.
Design --- Design graphique --- Symbole graphique --- Logos (Symbols)
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