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This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides.Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.
Soap trade --- Philanthropists --- Industrialists --- Cleaning compounds industry --- Leverhulme, William Hesketh Lever, --- Lever, William Hesketh, --- E-books --- America. --- Australia. --- Canada. --- Garden City movement. --- Germany. --- Napoleon. --- Sunlight Soap empire. --- Switzerland. --- William Hesketh Lever. --- advertising. --- colonial encounters. --- factory paternalism. --- town planning.
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Art --- Lady Lever Art Gallery [Port Sunlight] --- Lady Lever Art Gallery (Liverpool) --- schilderkunst --- tekeningen --- grafiek --- tapijtkunst --- miniaturen --- beeldhouwkunst --- Art, Occidental --- Art, Visual --- Art, Western (Western countries) --- Arts, Fine --- Arts, Visual --- Fine arts --- Iconography --- Occidental art --- Visual arts --- Western art (Western countries) --- Arts --- Aesthetics --- Private collections&delete& --- Catalogs --- Leverhulme, William Hesketh Lever, --- Lever, William Hesketh, --- Art collections --- Catalogs. --- Lady Lever Art Gallery --- National Museums and Galleries on Merseyside. --- Port Sunlight, England. --- National Museums and Galleries on Merseyside --- Private collections --- Art, Primitive --- Lady Lever Art Gallery (Liverpool). --- schilderkunst. --- tekeningen. --- tapijtkunst. --- miniaturen. --- sculptuur. --- sculptuur
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Vases --- Vases, Greek --- Private collections --- Catalogs. --- Catalogs --- Containers --- Urns --- Private collections&delete& --- Leverhulme, William Hesketh Lever, --- Lever, William Hesketh, --- Art collections --- Lady Lever Art Gallery --- National Museums and Galleries on Merseyside. --- Port Sunlight, England. --- National Museums and Galleries on Merseyside --- Greece --- Griechenland --- Grèce --- Hellas --- Yaṿan --- Vasileion tēs Hellados --- Hellēnikē Dēmokratia --- République hellénique --- Royaume de Grèce --- Kingdom of Greece --- Hellenic Republic --- Ancient Greece --- Ελλάδα --- Ellada --- Ελλάς --- Ellas --- Ελληνική Δημοκρατία --- Ellēnikē Dēmokratia --- Elliniki Dimokratia --- Grecia --- Grčija --- Hellada --- اليونان --- يونان --- al-Yūnān --- Yūnān --- 希腊 --- Xila --- Греция --- Gret︠s︡ii︠a︡ --- Antiquities
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