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This trilingual collection contains studies on how the literary guises of Gods enemies originated, how they were presented and what meaning they held in the Jewish Holy Scriptures, the Christian Bible, ancient and rabbinical Jewish writings, in early Christianity and in gnostic texts.

God. --- Antichrist --- Satan --- Beelzebub --- böser Trieb --- Lars von Trier --- Kirchengeschichte --- Neues Testament

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Obwohl die meisten Werbetexte, Anzeigen und Poster über ein hohes Maß an Literarizität verfügen, werden diese kommerziellen Formen des Schreibens für gewöhnlich von literarischen Texten abgegrenzt. Medienübergreifend werden in Werbeformen poetogene und narrative Strukturen eingesetzt. Umgekehrt ist Literatur heute ein milliardenschweres Konsumgut - und Literaturproduktion und -rezeption damit zwangsläufig von guter Werbung abhängig. Der Band versammelt literatur-, kultur- und medienwissenschaftliche Beiträge zur Funktion und Wirkmächtigkeit literarischer Sprache in Werbetexten, zu Literatur als Konsumgut sowie zu Werbung, Konsum und Überredungskunst als literarischen Topoi. Besprochen werden dabei so unterschiedliche Texte wie die TV-Serie »Mad Men«, die Romane von Émile Zola und die Filme Lars von Triers. Besprochen in: Erfurter Hefte zum angewandten Marketing, 55 (2018)

Werbung; Literarizität; Poetik; Poetologie; Medien; Cultural Studies; Populärkultur; Intermedialität; Intertextualität; Konsumforschung; Rhetorik; Spätkapitalismus; Émile Zola; Lars von Trier; 9/11; Mad Men; Postmoderne; Konkrete Poesie; Serendipität; Popkultur; Literatur; Neoliberalismus; Konsum; Allgemeine Literaturwissenschaft; Kulturwissenschaft; Advertising; Literaricity; Poetics; Poetology; Media; Popular Culture; Intermediality; Intertextuality; Consumer Research; Rhetorics; émile Zola; Postmodernism; Serendipity; Literature; Neoliberalism; Consumption; General Literature Studies --- 9/11. --- Consumer Research. --- Consumption. --- Cultural Studies. --- General Literature Studies. --- Intermediality. --- Intertextuality. --- Lars von Trier. --- Literaricity. --- Literature. --- Mad Men. --- Media. --- Neoliberalism. --- Poetics. --- Poetology. --- Popular Culture. --- Postmodernism. --- Rhetorics. --- Serendipity. --- émile Zola.

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According to scholars of the nonhuman turn, the scandal of theory lies in its failure to decenter the human. The real scandal, however, is that we keep trying. The human has become a conspicuous blind spot for many theorists seeking to extend hospitality to animals, plants, and even insentient things. The displacement of the human is essential and urgent, yet given the humanist presumption that animals lack a number of allegedly unique human capacities, such as language, reason, and awareness of mortality, we ought to remain cautious about laying claim to any power to eradicate anthropocentrism altogether. Such a power risks becoming yet another self-accredited capacity thanks to which the human reaffirms its sovereignty through its supposed erasure. Monkey Trouble argues that the turn toward immanence in contemporary posthumanism promotes a cosmocracy that absolves one from engaging in those discriminatory decisions that condition hospitality as such. Engaging with recent theoretical developments in speculative realism and object-oriented ontology, as well as ape and parrot language studies, the book offers close readings of literary works by J.M. Coetzee, Charles Chesnutt, and Walt Whitman and films by Alfonso Cuarón and Lars von Trier.Anthropocentrism, Peterson argues, cannot be displaced through a logic of reversal that elevates immanence above transcendence, horizontality over verticality. This decentering must cultivate instead a human/nonhuman relationality that affirms the immanent transcendency spawned by our phantasmatic humanness.

Humanism. --- Philosophical anthropology. --- Humanism --- Philosophy. --- Anthropology, Philosophical --- Man (Philosophy) --- Nature and civilization. --- Human-animal relationships. --- Human beings. --- Philosophy --- Classical education --- Classical philology --- Philosophical anthropology --- Renaissance --- Civilization --- Life --- Ontology --- Persons --- Philosophy of mind --- Homo sapiens --- Human race --- Humanity (Human beings) --- Humankind --- Humans --- Man --- Mankind --- People --- Hominids --- Animal-human relationships --- Animal-man relationships --- Animals and humans --- Human beings and animals --- Man-animal relationships --- Relationships, Human-animal --- Animals --- Civilization and nature --- Alfonso Cuarón. --- Charles Chesnutt. --- Edmund Husserl. --- J.M. Coetzee. --- Jacques Derrida. --- Lars von Trier. --- Object Oriented Ontology. --- Posthumanism. --- Speculative Realism. --- Walt Whitman. --- animal studies.