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Handbook of business communication : linguistic approaches
Authors: --- ---
ISBN: 1501500643 1614514860 1614516839 9781614514862 9781614516835 9781501500640 9781501519000 150151900X Year: 2017 Publisher: Boston, [Massachusetts] ; Berlin, [Germany] : De Gruyter Mouton,

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Abstract

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture. The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).


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The Bloomsbury companion to language industry studies
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ISBN: 9781350024939 9781350024953 9781350024946 1350024953 1350024945 1350024937 Year: 2020 Publisher: London: Bloomsbury academic,

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Abstract

This volume provides a comprehensive overview of the key issues shaping the language industry, including translation, interpreting, machine translation, editing, terminology management, technology and accessibility. By exploring current and future research topics and methods, the Companion addresses language industry stakeholders, researchers, trainers and working professionals who are keen to know more about the dynamics of the language industry. Providing systematic coverage of a diverse range of translation and interpreting related topics and featuring an A to Z of key terms, The Bloomsbury Companion to Language Industry Studies examines how industry trends and technological advancement can optimize best practices in multilingual communication, language industry workspaces and training.


Book
Language in late capitalism : pride and profit
Authors: ---
ISBN: 9780415888592 9780203155868 9781136581649 9781136581687 9781136581694 9780415869966 Year: 2012 Publisher: New York, N.Y. Routledge


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Langue, économie, entreprise. Gérer les échanges

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Cet ouvrage prend pour objet d'étude les échanges langagiers entre les entreprises et l'économie. Les changements récents intervenus dans l'environnement économique ont en effet transformé en profondeur la façon dont les organisations communiquent en interne et avec l'extérieur, entraînant ainsi une modification des rapports entre le langage, les entreprises et l'économie. Dans une première section, « Communiquer dans l'entreprise », sont abordés différents aspects de la communication interne de l'entreprise : les enjeux économiques du multilinguisme et les problèmes de coordination et de traduction qu'il pose, la problématique de l'interculturalité et la gestion de l'incertitude informationnelle. La deuxième section, « Présenter l'offre », présente les enjeux de communication externe posés par les mutations économiques. Enfin, la dernière section, « Parler de l'économie», examine le rapport entre le discours sur l'économie et l'évolution de l'économie «réelle».


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Language policy and political economy : English in a global context
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ISBN: 0190656735 9780190656737 9780199363391 0199363390 0190266597 0199363404 0199363412 9780199363407 9780199363414 Year: 2015 Publisher: New York, New York : Oxford University Press,

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Abstract

This edited volume will articulate a new framework for language policy research that explores the connections between language policy and political economy in its analysis of how English affects the status of other languages in countries, specifically those where English is now spoken as a foreign or additional language.


Book
Language and Poverty
Authors: --- --- --- --- --- et al.
ISBN: 1281973416 9786611973414 184769120X 9781847691200 1847691188 1847691196 9781847691187 9781847691194 Year: 2008 Publisher: Bristol Blue Ridge Summit

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This book explores the bidirectional relationship between language and poverty, from the perspectives of linguistics, language policy and planning, economics, anthropology, and sociology. On the one hand, poverty affects language survival; in modern times the fundamental determinants of language shift and language death are economic. On the other hand, the languages people speak, or don’t speak, can influence their economic status in substantial ways, limiting or facilitating access to jobs and education and full participation in the functions of the society. The issues encompassed by the twin themes of the volume have assumed growing significance in an era of increasing globalization and accelerating change in economies, technologies and traditional social structures. They are of practical concern to people in a wide range of disciplines and professions, including politicians, educators, social workers, language planners, and others who work and live in multilingual contexts.


Book
Language as commodity : global structures, local marketplaces
Authors: ---
ISBN: 1282873571 9786612873577 1441123989 9781441123985 9781282873575 1847064221 9781847064226 184706423X 9781847064233 Year: 2008 Publisher: London ; New York : Continuum,

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Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power


Book
Language and the market society : critical reflections on discourse and dominance.
Author:
ISBN: 041599814X 9780415998147 9780203855997 9781135147006 9781135147044 9781135147051 9780415852449 0415852447 9786612570063 020385599X 1135147051 1282570064 1135147043 Year: 2010 Publisher: London Routledge

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