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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture. The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).
Applied linguistics. --- Linguistics --- Business communication --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- E-books --- Mass communications --- Language and languages --- Sociolinguistics --- Economic aspects --- Language and languages - Economic aspects
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This volume provides a comprehensive overview of the key issues shaping the language industry, including translation, interpreting, machine translation, editing, terminology management, technology and accessibility. By exploring current and future research topics and methods, the Companion addresses language industry stakeholders, researchers, trainers and working professionals who are keen to know more about the dynamics of the language industry. Providing systematic coverage of a diverse range of translation and interpreting related topics and featuring an A to Z of key terms, The Bloomsbury Companion to Language Industry Studies examines how industry trends and technological advancement can optimize best practices in multilingual communication, language industry workspaces and training.
Translation science --- Language and languages --- Translating services --- Translating and interpreting --- Economic aspects --- Interpreting services --- Translating agencies --- Translation and interpreting services --- Translation bureaus --- Translation services --- Bibliographical services --- Language services --- Translators --- Language and languages - Economic aspects
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Language and languages --- Sociolinguistics --- Language and culture --- Communication, International --- Economic aspects --- Communication, International. --- Language and culture. --- Sociolinguistics. --- Economic aspects. --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Organisationele communicatie --- #KVHA:Marketing --- #KVHA:Discourse analysis --- Language and society --- Society and language --- Sociology of language --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Culture and language --- Culture --- International communication --- World communication --- Communication --- Social aspects --- Sociological aspects --- Language and languages Economic aspects --- Language and languages - Economic aspects
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Sociolinguistics --- Economics --- Langage -- Aspects sociaux --- Langage -- Sociologie --- Langage et société --- Language and languages -- Social aspects --- Language and languages -- Sociological aspects --- Language and society --- Langues -- Aspects sociaux --- Langues -- Sociologie --- Society and language --- Sociolinguistique --- Sociolinguïstiek --- Sociologie des langues --- Sociologie du langage --- Sociology of language --- Société et langage --- Language and languages --- Economic aspects --- -Sociolinguistics --- #A9404A --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Foreign languages --- Languages --- Anthropology --- Communication --- Ethnology --- Information theory --- Meaning (Psychology) --- Philology --- Social aspects --- Sociological aspects --- Sociolinguistics. --- Economic aspects. --- Language and languages Economic aspects --- Language and languages - Economic aspects
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Language and culture. --- Language and languages --- Economic aspects. --- Political aspects. --- Sociolinguistics --- Language and culture --- Culture and language --- Culture --- Economic aspects --- Political aspects --- Sociolinguistique --- Langage et langues --- Langage et culture --- Aspect économique --- Aspect politique --- Language and languages Political aspects --- Language and languages Economic aspects
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Cet ouvrage prend pour objet d'étude les échanges langagiers entre les entreprises et l'économie. Les changements récents intervenus dans l'environnement économique ont en effet transformé en profondeur la façon dont les organisations communiquent en interne et avec l'extérieur, entraînant ainsi une modification des rapports entre le langage, les entreprises et l'économie. Dans une première section, « Communiquer dans l'entreprise », sont abordés différents aspects de la communication interne de l'entreprise : les enjeux économiques du multilinguisme et les problèmes de coordination et de traduction qu'il pose, la problématique de l'interculturalité et la gestion de l'incertitude informationnelle. La deuxième section, « Présenter l'offre », présente les enjeux de communication externe posés par les mutations économiques. Enfin, la dernière section, « Parler de l'économie», examine le rapport entre le discours sur l'économie et l'évolution de l'économie «réelle».
Economics --- Language and languages --- Communication in organizations. --- Communication in management. --- Language. --- Economic aspects. --- Communication in industry --- Managerial communication --- Management --- Organizational communication --- Organization --- Economic theory --- Political economy --- Social sciences --- Economic man --- Language and languages Economic aspects --- Economic aspects --- Allemagne --- entreprise --- langage --- économie --- communication
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This edited volume will articulate a new framework for language policy research that explores the connections between language policy and political economy in its analysis of how English affects the status of other languages in countries, specifically those where English is now spoken as a foreign or additional language.
Language policy. --- Language policy --- Economic aspects. --- Political aspects. --- Language and languages --- Glottopolitics --- Institutional linguistics --- Language and state --- Languages, National --- Languages, Official --- National languages --- Official languages --- State and language --- Communication policy --- Language planning --- Government policy --- Language and languages Political aspects --- Political aspects --- Language and languages Economic aspects --- Economic aspects
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This book explores the bidirectional relationship between language and poverty, from the perspectives of linguistics, language policy and planning, economics, anthropology, and sociology. On the one hand, poverty affects language survival; in modern times the fundamental determinants of language shift and language death are economic. On the other hand, the languages people speak, or don’t speak, can influence their economic status in substantial ways, limiting or facilitating access to jobs and education and full participation in the functions of the society. The issues encompassed by the twin themes of the volume have assumed growing significance in an era of increasing globalization and accelerating change in economies, technologies and traditional social structures. They are of practical concern to people in a wide range of disciplines and professions, including politicians, educators, social workers, language planners, and others who work and live in multilingual contexts.
Language and languages --- Language maintenance. --- Poverty. --- Sociolinguistics. --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Destitution --- Wealth --- Basic needs --- Begging --- Poor --- Subsistence economy --- Language loyalty --- Maintenance of language --- Sociolinguistics --- Economic aspects. --- Social aspects --- Sociological aspects --- Maintenance --- Language and languages Economic aspects --- Economic aspects
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Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power
Language and languages --- Language and culture. --- Language spread. --- Communication, International. --- International communication --- World communication --- Communication --- Diffusion of language --- Language diffusion --- Spread of language --- Sociolinguistics --- Culture and language --- Culture --- Economic aspects. --- Political aspects. --- Diffusion --- Spread --- International Writing Program participants --- Lam, Agnes S. L. --- Language and languages Political aspects --- Political aspects --- Language and languages Economic aspects --- Economic aspects
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Capitalism --- Discourse analysis --- Dominance (Psychology) --- Language and languages --- Sociolinguistics --- #KVHA:Discourse analysis --- #KVHA:Meertalige communicatie --- #KVHA:Taalkunde --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Social hierarchy (Psychology) --- Control (Psychology) --- Social groups --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Social aspects --- Economic aspects --- Sociological aspects --- Language and languages Economic aspects
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