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This book examines the professional discourses produced in women’s media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, ‘synthetic sisterhood’, media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists. Melissa Yoong is Assistant Professor in Sociolinguistics at the University of Nottingham Malaysia. She has published research exploring language, gender and sexuality issues in print, broadcast and digital media. A highly original approach to understanding some of the discourses that construct, reinforce and contest gender inequalities in Malaysia. Yoong's insightful analysis of written and spoken media through a critical, feminist lens will provide food for thought for scholars everywhere. - Lia Litosseliti, Senior Lecturer in Linguistics, City, University of London An extremely rigorous and timely examination of how gender inequality in the workplace and beyond is maintained and normalized in Malaysia, with particular—and fascinating focus—on women’s media. With brilliant analyses, fine detail and impressive conceptual clarity, Yoong’s book offers absolutely crucial insight into how postfeminism and neoliberal feminism take on specific contours in the Malaysian context. A significant contribution to the feminist discussion. - Catherine Rottenberg, Associate Professor, University of Nottingham UK, and author of The Rise of Neoliberal Feminism This is a rich account of how media language and discourse continue to perpetuate gender inequality at the workplace and reinforce gender gaps in leadership positions. Successful women are portrayed as acing the perfect balancing act, while treading through the fine lines between norms and taboos. By unravelling the reality behind such an idealisation this book is a notable contribution towards our understanding of the postfeminist phase of women’s striving for empowerment and autonomy. - Maznah Mohamad, Associate Professor, National University of Singapore .

Sociolinguistics. --- Discourse analysis. --- Ethnology—Asia. --- Feminist theory. --- Language and Gender. --- Discourse Analysis. --- Asian Culture. --- Feminism. --- Feminism --- Feminist philosophy --- Feminist sociology --- Theory of feminism --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Philosophy --- Social aspects --- Sociological aspects --- Ethnology

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For many Japanese women, the English language has never been just another school subject. For them, English is the tool of identity transformation and the means of obtaining what they passionately desire – mobility, the West and its masculinity. Language Learning, Gender and Desire explores Japanese women's passion for learning English and how they negotiate identity and desire in the terrain of racial, sexual and linguistic politics. Drawing on ethnographic data and popular media texts, the book offers new insights into the multidirectionality of desire and power in the context of second language learning.

English language --- Women --- Second language acquisition. --- Second language learning --- Language acquisition --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Germanic languages --- Social aspects --- Identity. --- Language. --- Study and teaching --- Social conditions --- Japanese women's desire to learn English. --- critical discourse analysis. --- ethnography. --- language and desire. --- language and gender. --- language and identity. --- language and sexuality. --- language learning motivation. --- second language learning.

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This book presents an analysis of masculinity construction in a large corpus of women’s magazines, adopting a feminist Critical Stylistic approach to reveal how men are talked about and ‘sold’ to women as part of a successful performance of hegemonic femininity. This novel approach identifies women’s magazines as sites of ‘lad culture’ that perpetuate ideologies more commonly associated with the ‘laddism’ of male-targeted media. It examines how stereotypical images of men as naturally aggressive and obsessed with sex are promoted, as well as considering some of the ways in which women’s magazines contribute to the social construction of normative understandings of gender and sexuality more broadly. This engaging work will offer fresh insights to students and scholars of (Critical) Discourse Analysis, Sociolinguistics, Corpus Linguistics, Stylistics, and Gender and Communication Studies. Laura Coffey-Glover is Lecturer in Linguistics at Nottingham Trent University, UK. She has published articles on various topics relating to gender construction in the media, including as part of the Discourses of Marriage research group, and sits on the editorial board for the journal of Language and Discrimination. .

Sociolinguistics. --- Discourse analysis. --- Sociology. --- Feminist theory. --- Language and Gender. --- Discourse Analysis. --- Gender Studies. --- Communication Studies. --- Feminism. --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Feminism --- Feminist philosophy --- Feminist sociology --- Theory of feminism --- Social theory --- Social sciences --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Social aspects --- Sociological aspects --- Philosophy --- Communication. --- Communication, Primitive --- Mass communication

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“A stimulating and timely contribution to the gender and language field! In this engaging work, Natalia Konstantinovskaia tackles the complex interrelations between beauty ideologies and women’s agency in Russia and Japan.” --Momoko Nakamura, Kanto Gakuin University, Japan This book conducts a cross-linguistic and cross-cultural study of 'women’s language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women’s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural and media studies, and Russian and Japanese culture. Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.

Feminine beauty (Aesthetics) --- Ideal beautiful women --- Aesthetics --- Women in art --- Sociolinguistics. --- Culture. --- Gender. --- Women. --- Discourse analysis. --- Language and Gender. --- Culture and Gender. --- Women's Studies. --- Discourse Analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Cultural sociology --- Culture --- Sociology of culture --- Civilization --- Popular culture --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Social aspects --- Sociological aspects

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This book analyses gendered language in Italian, shedding light on how the Italian language constructs and reproduces the social imbalance between women and men, and presenting indirect and direct instances of asymmetrical constructions of gender in public and private roles. The author examines linguistic treatments of women in politics and the media, as well as the gendered crime of femminicidio, i.e. the killing of women by their (former) partners. Through the combination of corpus linguistics, surveys, and discourse analysis, she establishes a new approach to the study of gendered Italian, a framework which can be applied to other languages and epistemological sites. This book will be of particular interest to students and scholars of sociolinguistics, language and gender, discourse analysis, Italian and other Romance languages. Federica Formato is an independent scholar who has taught linguistics at various UK universities. She has published on the topics of direct and indirect instances of sexism in Italian from quantitative and qualitative perspectives, and gender and language in the law. Her research interests include gender, politics, violence against women and corpus linguistics.

Sociolinguistics. --- Romance languages. --- Discourse analysis. --- Sociology. --- Identity politics. --- Critical criminology. --- Language and Gender. --- Romance Languages. --- Discourse Analysis. --- Gender Studies. --- Politics and Gender. --- Ethnicity, Class, Gender and Crime. --- Radical criminology --- Criminology --- Identity (Psychology) --- Politics of identity --- Political participation --- Social theory --- Social sciences --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Neo-Latin languages --- Italic languages and dialects --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Political aspects --- Social aspects --- Sociological aspects --- Språk och kön --- Italienska språket --- genusaspekter --- sociala aspekter