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Branding Bhakti: Krishna Consciousness and the Makeover of a Movement
Authors: KARAPANAGIOTIS, Nicole --- Center for information and advice on harmful sectarian organizations
ISBN: 9780253054890 Year: 0000 Publisher: Bloomington, Indiana Indiana University Press

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Abstract

Keywords
Hare Krishna movement --- International Society for Krishna Consciousness (ISKCON) --- new religious movements (NRM) --- cults --- sects --- Hinduism --- Hare Krishna Society --- history of ISKCON --- yoga --- Krishna West --- United States (US) --- branding --- marketing --- India

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