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Suitably Modern traces the growth of a new middle class in Kathmandu as urban Nepalis harness the modern cultural resources of mass media and consumer goods to build modern identities and pioneer a new sociocultural space in one of the world's "least developed countries." Since Nepal's "opening" in the 1950s, a new urban population of bureaucrats, service personnel, small business owners, and others have worked to make a space between Kathmandu's old (and still privileged) elites and its large (and growing) urban poor. Mark Liechty looks at the cultural practices of this new middle class, examining such phenomena as cinema and video viewing, popular music, film magazines, local fashion systems, and advertising. He explores three interactive and mutually constitutive ethnographic terrains: a burgeoning local consumer culture, a growing mass-mediated popular imagination, and a recently emerging youth culture. He shows how an array of local cultural narratives--stories of honor, value, prestige, and piety--flow in and around global narratives of "progress," modernity, and consumer fulfillment. Urban Nepalis simultaneously adopt and critique these narrative strands, braiding them into local middle-class cultural life. Building on both Marxian and Weberian understandings of class, this study moves beyond them to describe the lived experience of "middle classness"--how class is actually produced and reproduced in everyday practice. It considers how people speak and act themselves into cultural existence, carving out real and conceptual spaces in which to produce class culture.

Consumption (Economics) --- Middle class --- Kathmandu (Nepal) --- Social conditions. --- Bourgeoisie --- Commons (Social order) --- Middle classes --- Social classes --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Social conditions --- Catmandoo (Nepal) --- Katmandu (Nepal) --- Khatmandu (Nepal) --- Chia-te-man-tu (Nepal) --- Kāṭhamāḍauṃ (Nepal) --- Yem̐ (Nepal) --- Yam̐ (Nepal) --- Yẹn (Nepal) --- Kāṭhamāṇḍau (Nepal) --- Kāntipura (Nepal) --- Kantipur (Nepal) --- KTM (Nepal) --- Appadurai, Arjun. --- Barthes, Roland. --- British colonialism in South Asia. --- Butler, Judith. --- Doordarshan. --- Douglas, Mary. --- Foucault, Michel. --- Fuglesang, Minou. --- Japan. --- Kakar, Sudhir. --- Kett, Joseph. --- Kluge, Alexander. --- Musical Hour. --- Nepali, G. S. --- Rana era. --- Ranas. --- Schein, Louisa. --- Simmel, Georg. --- Sloane, Patricia. --- Somers, Margaret. --- Thapa, Bhim Sen. --- Weber, Max. --- Wilson, Elizabeth. --- code switching. --- consumer society. --- consumption. --- cultivation effect. --- development. --- drugs (illegal). --- education. --- embodiment. --- gender. --- globalization. --- magazines. --- media assemblage. --- media: and imagination. --- modernity. --- nationalism. --- prostitution. --- radio. --- remittance economy. --- sumptuary laws. --- television. --- tourism. --- video. --- youth culture. --- classe moyenne. --- classe moyenne --- Consommation --- Classes moyennes --- Middle class. --- Société de consommation --- Descriptive sociology --- Social history --- History --- Sociology --- societe de consommation --- Katmandou (Nepal) --- Nepal --- Nepal. --- Katmandou (Népal) --- Nīpāl --- Ni-po-erh --- Nepāḥ --- Nepal Adhirajya --- Kingdom of Nepal --- Nepāla --- Federal Democratic Republic of Nepal --- Sanghiya Loktāntrik Ganatantra Nepāl --- Непал --- Savezna Demokratska Republika Nepal --- República Federal Democràtica del Nepal --- Kongeriget Nepal --- Demokratische Bundesrepublik Nepal --- Νεπάλ --- Nepalo --- Federacia Demokratia Respubliko Nepalo --- República Federal Democrática de Nepal --- Nepali Demokraatlik Liitvabariik --- Nepalgo Errepublika Demokratiko Federala --- Nepalin demokraattinen liittotasavalta --- République démocratique fédérale du Népal --- נפאל --- Sambandslýðveldið Nepal --- ネパール --- Nepāru --- 네팔 --- Nepalia --- Federale Democratische Republiek Nepal --- Nepālas Federālā Demokrātiskā Republika --- Федеративная Демократическая Республика Непал --- Federativnai︠a︡ Demokraticheskai︠a︡ Respublika Nepal --- Савезна Демократска Република Непал --- Республіка Непал --- Respublika Nepal --- Федеративна Демократична Республіка Непал --- Federatyvna Demokratychna Respublika Nepal --- Cộng hòa dân chủ liên bang Nepal --- 尼泊尔 --- Nibo'er --- Conditions sociales. --- Classe moyenne --- Petite bourgeoisie --- Hommes des classes moyennes --- Femmes des classes moyennes --- Classes sociales --- Consommation (économie politique) --- Consommation (théorie économique) --- Dépenses de consommation --- Consommation de tabac --- Consommateurs --- Consommation collaborative --- Cyberconsommation --- Consommation durable --- Abondance (économie politique) --- Coopératives de consommation --- Crédit à la consommation --- Impôt sur la consommation --- Indice des prix à la consommation --- Pouvoir d'achat --- Prix --- Rationnement --- Société de consommation --- Demande (économie politique) --- Comportement --- Federativnai͡a Demokraticheskai͡a Respublika Nepal --- Nepā --- Kātmāndu (Népal) --- Kathmandou (Népal) --- Kathmandu (Népal) --- Kāṭhamāṃḍū (Népal) --- काठमांडू (Népal) --- Kāṭhamāḍauṃ (Népal) --- काठमाडौं (Népal) --- Kāṭhmāḍaṃ (Népal) --- काठ्माडौं (Népal) --- Kāntipura (Népal) --- कन्तिपुर (Népal) --- Kantipur (Népal) --- Kāntipura nagara (Népal) --- कान्तिपुर नगर (Népal) --- Yeṃdey (Népal) --- येंदेय् (Népal) --- Théorie de la culture de consommation --- Attitude