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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman

Advertising. --- KesselsKramer.

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Shogyo bijutsu. --- Commercial art --- Book design --- Art publicitaire --- Livres --- Pictorial works --- Ouvrages illustrés --- Mise en pages --- KesselsKramer --- 766.071 KESSELSKRAMER --- Kesselskramer --- Nederland --- boekontwerp --- eenentwintigste eeuw --- grafisch design --- grafisch ontwerp --- grafische vormgeving --- reclamevormgeving --- 753.1 --- ontwerpbureaus --- reclame --- grafische vormgeving , geschiedenis, ontwerpbureaus --- Graphic arts --- graphic design --- Shōgyō bijutsu. --- Ouvrages illustrés --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Posters --- Visual communication --- Motion picture billboards --- KesselsKramer. --- design firms

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Commercial art --- Public relations --- Advertising --- Book design --- Art publicitaire --- Relations publiques --- Publicité --- Livres --- Pictorial works --- Pictorial works. --- Ouvrages illustrés --- Mise en pages --- KesselsKramer. --- Kesselskramer --- 753.1 --- grafische vormgeving --- ontwerpbureaus --- reclame --- grafische vormgeving , geschiedenis, ontwerpbureaus --- Graphic arts --- graphic design --- Publicité --- Ouvrages illustrés --- Business --- Industries --- PR (Public relations) --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Retail trade --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Art --- Art and industry --- Posters --- Visual communication --- Motion picture billboards --- Communication in marketing --- Advertisers --- Branding (Marketing) --- Sales promotion --- Selling --- design firms

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Iconography --- Art --- Architecture --- Sculpture --- Painting --- Graphic arts --- installations [visual works] --- architecture [discipline] --- landscape architecture [discipline] --- painting [image-making] --- imagination --- cities --- sculpting --- graphic arts --- imaginary places --- 21_21 Design Sight --- Wurm, Erwin --- Quinze, Arne --- Deleu, Luc --- Peake, Nigel --- KesselsKramer --- Akim --- Bechtold, Matias --- Berntsson, Jenny --- Birn, Michael J. --- Blasco, Isidro --- Bompas & Parr --- Böttcher, Jeremias --- Boym, Constantin & Laurene --- Brokof, Jan --- Callaghan, Joshua --- Coley, Nathan --- Colomer, Jordi --- Council, Andy --- Cullen, Lizzi Mary --- Dent, Chris --- Dettmer, Brian --- Driessen, Mieke --- Dujardin, Filip --- Evol/Ct'ink --- Fassler, Larissa --- Fatmi, Mounir --- Feindt, Jan --- Feireiss, Lukas --- Gefeller, Andreas --- Gerstenberg, Jörn --- Göngrich, Erik --- González, Dionisio --- Hadjimichalis, George --- Havsteen-Mikkelsen, Asmund --- Hegardt, Bjørn --- Hellmich, Christian --- Höfner, Franz --- Hofstetter, Alekos --- Jansen, Lok --- Keating, David --- Koch, Andreas --- Kolding, Jakob --- Konrad, Karsten --- Kunert, Frank --- Laksa, Kobas --- Lesh, Lyndsey --- Lippmann, Holger --- Liveröd, Jonas --- London Fieldworks --- Luser, Constantin --- Montens, Cathelijne --- Nivet, Mathilde --- O'Kane, Eamon --- Olofsen, Erik --- Picton, Matthew --- Rauch, Sandra --- Reinert, Jens --- Rousseau, Camille --- Sachs, Harry --- Sachs, Tom --- Sautai, Edouard --- Serrano, Ana --- Slinkachu --- Suh, Do Ho --- Thorpe, David --- Tsukuda, Hiroki --- Upadhyay, Hema --- Voerman, Rob --- Woywodt, Cord --- Zet, Apfel --- Zimmermann, Andi --- Herbert, David --- Kelley, Mike --- Beeck, Op de, Hans --- Eliasson, Olafur --- Chapman, Jake --- Demand, Thomas --- Kingelez, Bodys Isek --- Rist, Pipilotti --- Whiteread, Rachel --- Atelier Van Lieshout [Rotterdam] --- BIG/Bjarke Ingels Group --- Droog Design --- Hvass&Hannibal --- J --- T.O.P. Office [Antwerp] --- eBoy --- anno 2000-2099