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The American president is widely viewed by the public and media as the nation's single most influential political and economic figure. But social scientists have often concluded that presidential words fall "on deaf ears" or have little lasting impact on policy or public opinion. Then why did Bill Clinton make 12,798 public references to the economy during his eight years in office compared with Harry Truman's mere 2,124 during his own two terms? Why George W. Bush's 3,351 remarks during his first term? Did all these words matter? The Politics of Economic Leadership is the first comprehensive effort to examine when, why, and how presidents talk about the economy, as well as whether the president's economic rhetoric matters. It demonstrates conclusively that such presidential words do matter. Using an unprecedented compendium of every known unique statement by U.S. presidents about the economy from World War II through the first George W. Bush administration, Dan Wood measures the relative intensity and optimism of presidents' economic rhetoric. His pathbreaking statistical analysis shows that presidential words can affect everything from approval of the president's job performance to perceptions of economic news, consumer confidence, consumer behavior, business investment, and interest rates. The impacts are both immediate and gradual. Ultimately, Wood concludes, rhetoric is indeed a tool of presidential leadership that can be used unilaterally to affect a range of political and economic outcomes.

Political leadership --- Communication in politics --- Rhetoric --- Political oratory --- Presidents --- Political aspects --- United States. --- United States --- Economic policy. --- Annual Economic Report of the President. --- Barrett, Andrew. --- Blumenthal, Sidney. --- Brace, Paul. --- Bureau of Economic Analysis. --- Bureau of the Budget. --- Canes-Wrone, Brandice. --- Chappell, Henry W. --- Clark, Harold D. --- Council of Economic Advisors. --- Druckman, James N. --- Economic Report to Congress. --- Erickson, Robert S. --- Federal Reserve Board. --- GDP (Gross Domestic Product). --- Gergen, David. --- Great Depression. --- Greenstein, Fred. --- Gross Domestic Product (GDP). --- Heclo, Hugh. --- Hinckley, Barbara. --- Iran hostage crisis. --- Jacobs, Lawrence R. --- Keech, William P. --- Kernell, Samuel J. --- Keynesian economics. --- Machiavelli, Niccolo. --- Mueller, John. --- National Economie Council. --- Norpoth, Helmut. --- Omnibus Budget Reconciliation Act. --- Page, Benjamin I. --- Peake, Jeffrey. --- Ragsdale, Lyn. --- Roosevelt, Theodore. --- Stimson, James A. --- Treasury Department. --- WCALC. --- Welch, Reed. --- Wilson, Woodrow. --- economic growth. --- elections. --- energy crisis. --- executive orders. --- inertia. --- institutional prerogatives. --- intensity of economic rhetoric. --- misery index. --- reverse causality as factor. --- scandals. --- stagflation. --- systematic relationships.