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Mass media and culture --- Popular culture --- K9310.30 --- K9372.80 --- K9740 --- K9765 --- K9785 --- K9790 --- Culture and mass media --- Culture --- Korea: Society, social psychology and social-anthropological phenomena (South) Korea -- media, mass communications --- Korea: Culture, customs and folklore - cultural trends and movements -- popular culture --- Korea: Performing and media arts --- Korea: Performing and media arts -- music --- Korea: Performing and media arts -- video and interactive arts, internet --- Korea: Performing and media arts -- cinema

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The «Korean Wave», or Hallyu phenomenon, has brought South Korean popular culture to the global population. Studies on Korean visual culture have therefore often focused on this aspect, leaving North Korea sidelined and often considered in a negative light because of its political regime. Korean Screen Cultures sets out to redress this imbalance with a broad selection of essays spanning both North and South as well as different methodological approaches, from ethnographic and audience studies to cultural materialist readings. The first section of the book, «The South», highlights popular media – including online gaming and television drama – and concentrates on the margins, in which the very nature of «The South» is contested. «The South and the North» examines North Korea as an ideological other in South Korean popular culture as well as discussing North Korean cinema itself. «The Global» offers new approaches to Korean popular culture beyond national borders and includes work on K-pop and Korean television drama. This book is a vital addition to existing scholarship on Korean popular culture, offering a unique view by providing an imaginary unification of the two Koreas negotiated through local and transnational popular culture flows. -- ‡c From publisher's description.

Mass media --- Mass media and culture --- Popular culture --- Motion pictures --- Médias --- Médias et culture --- Culture populaire --- Cinéma --- K9372.80 --- K9765 --- K9780 --- K9785 --- K9790 --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Performing arts --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- Culture and mass media --- Mass communication --- Media, Mass --- Media, The --- History --- Korea: Culture, customs and folklore - cultural trends and movements -- popular culture --- Korea: Performing and media arts -- music --- Korea: Performing and media arts -- television --- Korea: Performing and media arts -- video and interactive arts, internet --- Korea: Performing and media arts -- cinema --- History and criticism

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'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.

Popular culture --- History --- Place marketing --- Television plays, Korean --- Popular music --- K9372.80 --- K9335 --- Music, Popular --- Music, Popular (Songs, etc.) --- Pop music --- Popular songs --- Popular vocal music --- Songs, Popular --- Vocal music, Popular --- Music --- Cover versions --- Korean television plays --- Korean drama --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- History and criticism --- Korea: Culture, customs and folklore - cultural trends and movements -- popular culture --- Korea: Communities, social classes and groups -- local communities --- K-pop, K-Drama, K-pop Tourism, K-Drama Industry, K-Star Road, K-Beauty. --- Social Science / Anthropology / Cultural & Social --- Social sciences --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- K-pop (Subculture) --- K-pop (Music) --- Subculture