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'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.

Popular culture --- History --- Place marketing --- Television plays, Korean --- Popular music --- K9372.80 --- K9335 --- Music, Popular --- Music, Popular (Songs, etc.) --- Pop music --- Popular songs --- Popular vocal music --- Songs, Popular --- Vocal music, Popular --- Music --- Cover versions --- Korean television plays --- Korean drama --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- History and criticism --- Korea: Culture, customs and folklore - cultural trends and movements -- popular culture --- Korea: Communities, social classes and groups -- local communities --- K-pop, K-Drama, K-pop Tourism, K-Drama Industry, K-Star Road, K-Beauty. --- Social Science / Anthropology / Cultural & Social --- Social sciences --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- K-pop (Subculture) --- K-pop (Music) --- Subculture