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This Element examines the way that Boris Johnson's government handled the early months of the Covid crisis in the UK, with a particular focus on the role of rhetoric and communication in enacting their leadership strategy.

Communication in politics. --- COVID-19 (Disease) --- Government policy --- Johnson, Boris. --- Great Britain --- Politics and government --- 2019-nCoV disease --- 2019 novel coronavirus disease --- Coronavirus disease-19 --- Coronavirus disease 2019 --- COVID-19 virus disease --- COVID19 (Disease) --- Novel coronavirus disease, 2019 --- SARS coronavirus 2 disease --- SARS-CoV-2 disease --- Coronavirus infections --- Respiratory infections --- Political communication --- Political science --- Johnson, Boris --- Johnson, Alexander Boris de Pfeffel