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Consumption (Economics) --- Consumer behavior --- Consommation (Economie politique) --- Consommateurs --- History --- Social aspects. --- Histoire --- Aspect social --- Comportement --- Japan --- Japon --- Economic conditions --- Conditions économiques --- Social aspects --- J4520 --- Japan: Economy and industry -- commerce and trade -- retail and consumption --- Conditions économiques --- Consumption (Economics) - Japan - History --- Consumption (Economics) - Social aspects --- Consumer behavior - Japan --- Japan - Economic conditions - 1945 --- -Consumption (Economics)

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Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as `national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole. Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional `top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.

National characteristics, Japanese --- Journalism --- Consumption (Economics) --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Social aspects --- Writing (Authorship) --- Japanese national characteristics --- J4520 --- J4300.90 --- J4126 --- J4127 --- Japan: Economy and industry -- commerce and trade -- retail and consumption --- Japan: Economy and industry -- history -- postwar Shōwa (1945- ), Heisei period (1989- ), contemporary --- Japan: Sociology and anthropology -- media and (mass) communications --- Japan: Sociology and anthropology -- social identity and self --- Literature --- Publicity --- Fake news --- National characteristics, Japanese. --- Caractère national japonais. --- Journalisme --- Aspects social --- Caractère national japonais.

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This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solution

Corporate culture --- Decision making --- Marketing --- Strategic planning --- J4365 --- J4520 --- K9416.30 --- K9452 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Japan: Economy and industry -- business methods and management -- marketing and advertising --- Japan: Economy and industry -- commerce and trade -- retail and consumption --- Korea: Economy and industry -- business methods -- marketing and advertising --- Korea: Commerce and trade --- Business & Economics --- Management Theory --- K9450 --- Korea: Economy and industry -- commerce and trade

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Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism. Andrew Gordon traces the machine's remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women. As he explores the selling, buying, and use of the sewing machine in the early to mid-twentieth century, Gordon finds that its history is a lens through which we can examine the modern transformation of daily life in Japan. Both as a tool of production and as an object of consumer desire, the sewing machine is entwined with the emergence and ascendance of the middle class, of the female consumer, and of the professional home manager as defining elements of Japanese modernity.

Sewing-machine industry --- Clothing trade --- Consumers --- J4300.80 --- J4456 --- J4520 --- Customers (Consumers) --- Shoppers --- Persons --- Apparel industry --- Clothiers --- Clothing industry --- Garment industry --- Rag trade --- Textile industry --- Tailors --- Machinery industry --- History --- Japan: Economy and industry -- history -- Gendai (1926- ), Shōwa period, 20th century --- Japan: Economy and industry -- manufacturing and production -- household consumer products --- Japan: Economy and industry -- commerce and trade -- retail and consumption --- Singer Sewing Machine Company --- Singer Manufacturing Company --- Singer Company --- History. --- Sewing machines --- Clothing factories --- Machine sewing --- Equipment and supplies --- E-books --- Fashion industry --- Consumers - Japan - History - 20th century. --- 19th century japan. --- 19th century women. --- business infrastructure. --- company business profiles. --- consumerism history. --- corporate innovation. --- dress and textiles. --- east asia. --- fashion and clothing. --- female consumer. --- history of anthropology. --- history of capitalism. --- history of fashion. --- japan social history. --- japanese class structure. --- japanese females. --- japanese history. --- japanese role of women. --- japanese women. --- middle class. --- modern japan. --- sewing machine history. --- socioeconomic change. --- western dress. --- women in workplace.