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Iedereen verkoopt iets. Of we nu ideeën pitchen bij onze collega's, geldschieters willen interesseren voor ons bedrijfje of onze kinderen aan hun huiswerk proberen te krijgen, we zijn allemaal bezig anderen in beweging te brengen of enthousiast te maken.Dat verkopen een wetenschap én een kunst is, laat Daniel Pink zien in dit boek. Hij legt uit waarom extraverte mensen niet per se de beste verkopers zijn en waarom je het meest bereikt door je in de ander in te leven. En passant vat hij zijn inzichten samen in heldere regels. Net als in zijn vorige boeken weet Pink wetenschap, ervaring en praktische toepasbaarheid weer tot een fascinerend geheel te smeden. Verkocht! zal bij iedereen onvermoede talenten aanboren.Bron : http://www.businesscontact.nl

Influence (Psychologie) --- Influence (Psychology) --- Invloed (Psychologie) --- Overtuigen (Psychologie) --- Persuasion (Psychologie) --- Persuasion (Psychology) --- Marketing --- Verkopen --- Sales management --- Verkooptechnieken --- Beïnvloeding --- Verkopers --- Selling --- Psychological aspects --- Salesmanagement --- Verkooptechniek --- Verkoper

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Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

Advertising. Public relations --- Mass communications --- Behavior [Manipulative ] --- Comportement manipulateur --- Influence (Psychologie) --- Influence (Psychology) --- Invloed (Psychologie) --- Manipulatief gedrag --- Manipulation (Psychologie sociale) --- Manipulation (Psychologie) --- Manipulation (Psychology) --- Manipulation de l'opinion --- Manipulations psychologiques --- Manipulative behavior --- Overtuigen (Psychologie) --- Persuasion (Psychologie) --- Persuasion (Psychology) --- Public relations --- Relations publiques --- Communication --- Social aspects --- Aspect social --- Social Sciences --- Sociology --- Public relations. --- Manipulative behavior. --- Conformity --- Psychology, Applied --- Propaganda --- Behavior, Manipulative --- Human behavior --- Psychology --- Example --- Communication and culture --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Publicity --- Social aspects. --- Communication - Social aspects --- Influence (psychologie) --- Manipulation (psychologie) --- Persuasion (psychologie)