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Managing international business in China
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ISBN: 9780521861885 9780521679930 9780511810558 9780511279423 0511279426 0511276435 9780511276439 0511278829 9780511278822 0511810555 9786610850655 6610850658 0521861888 0521679931 9780511569081 0511569084 1107713927 1280850655 0511277652 0511278241 Year: 2007 Publisher: Cambridge: Cambridge university press,

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Abstract

With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.

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