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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts ' analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. (Bron: covertekst)

658.8.39 --- International marketing --- Marketing internationaal

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Marketing --- 658.81 --- 658.8.39 --- Consumentengedrag --- International marketing

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Marketing --- Brazil. --- marketing --- international marketing --- Brazilian marketing --- Business and Management

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Applied marketing --- 658.8.39 --- International marketing --- Export marketing --- Management --- Export marketing. --- Management.

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Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

Export marketing --- Export marketing. --- HW_MM --- Management --- Management. --- Marketing. --- International marketing --- Overseas marketing --- Marketing --- Handel zagraniczny