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This work offers a summary of the book "WHO SAYS ELEPHANTS CAN'T DANCE? Inside IBM's Historic Turnaround" by Louis Gerstner.In nine years as the chairman and CEO of International Business Machine Corporation (IBM), Louis Gerstner brought about a dramatic change in the company's fortunes. When he took charge, IBM was on the verge of extinction as the victim of rapid changes in the computer industry. However, instead of breaking up IBM as most analysts were suggesting, Gerstner and his management team turned the company around and restored it to a position of power and influence within the indu
Computer industry -- United States -- History. --- Corporate turnarounds -- United States -- Case studies. --- Electronic office machine industry -- United States -- History. --- International Business Machines Corporation -- History. --- International Business Machines Corporation -- Management.
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