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Ingenhoven, Christoph --- Overdiek, Jürgen

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Ingenhoven, Christoph --- Kahlen --- Overdiek --- Duitsland

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Samenvatting:Interaction with other disciplines opens up exciting new possibilitiesfor company presentations at exhibitions.The architecture and design of trade fairs and exhibitions is undergoinga radical transformation: just as in TV advertising, the functional oraesthetic qualities of the products are being pushed into the backgroundand instead emphasis is placed on creating an ideal but illusive worldwhere man and his wishes are at the forefront.This new integrated approach to company presentation was realised by thefirm Audi at the motor car fairs 1999/2000. Architect ChristophIngenhoven and communications designer Michael Keller joined forces tohelp create a specific world which would promote the company and itsproducts through the interaction of visual, acoustic, symbolic andmaterial elements.In the form of dual reports from the perspectives of the architect andthe communications designer, this book provides insight into this newconcept of company presentation at trade shows. It offers athought-provoking contribution to the debate about integrated,interdisciplinary approaches apparent in all areas of the world about us.Short essays by renowned personalities from the fields of art,architecture and culture conclude the volume.

design [discipline] --- architecture [discipline] --- Architecture --- Ingenhoven Overdiek und partner --- Ingenhoven Overdiek --- KMS Team --- Ingenhoven, Christoph --- Overdiek, Jürgen --- Keller, Michael --- Architectonische vormgeving --- Architectuur --- Architectonische vormgeving. --- Architectuur. --- Ingenhoven Overdiek und Partner --- Architects --- Communication in architectural design --- Trade shows --- Environmental psychology --- Professional employees --- Display techniques in trade shows --- Exhibition techniques in trade shows --- Architectural design --- Psychological aspects --- Exhibition techniques --- Human factors --- Ingenhoven, Christoph,

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Adjaye, David (1966 - ....) --- Allies and Morrison (1984 - ....) --- Alsop, Will (1947 - ....) --- Archi-tectonics (1994 - ....) --- Arets, Wiel (1955 - ....) --- Atelier Feichang Jianzhu (1993 - ....) --- Campo Baeza, Alberto (1946 - ....) --- Claesson Koivisto Rune (1995 - ....) --- Coop Himmelblau --- Daem, Hilde (1950 - ....) --- Delugan Meissl Associated Architects (1993 - ....) --- Foreign Office Architects (1992 - ....) --- Fretton, Tony (1945 - ....) --- Fuksas, Massimiliano (1944 - ....) --- Future Systems (1979 - ....) --- Gehry, Frank Owen (1929 - ....) --- Gigon, Annette (1959 - ....) --- Guyer, Mike (1958 - ....) --- Helander, Vilhelm (1941 - ....) --- Holl, Steven (1947 - ....) --- Ingenhoven, Christoph (1960 - ....) --- Innocad --- Kerez, Christian(1962 - ....) --- Kogan, Marcio --- Lacaton & Vassal --- Leiviska, Juha Ilmari (1936 - ...) --- Libeskind, Daniel (1946 - ....) --- Mada --- Mansilla + Tunon (1993 - ....) --- Map Architects (1985 - ....) --- Meier, Richard (1934 - ....) --- NL Architects (1997 - ....) --- Nouvel, Jean (1945 - ....) --- O'Donnell + Tuomey (1988 - ....) --- Ohtake, Ruy --- Pawson, John (1949 - ....) --- Perrault, Dominique (1953 - ....) --- Piano, Renzo (1937 - ....) --- RCR Arquitectos --- Robbrecht, Paul(1950 - ....) --- Romero, Fernando (1971 - ....) --- Sadar Vuga Arhitekti (1995 - ....) --- Sauerbruch Hutton Architects(1989 - ....) --- Shop Architects (1996 - ....) --- Snohetta (1989 - ....) --- UN Studio (1998 - ....) --- Agences d'architecture