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ISBN: 0852270003 9780852270004 Year: 1971 Publisher: London: Cassell,
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Year: 1962 Publisher: Köln: Westdeutscher Verlag,
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Year: 1956 Publisher: Philadephia: Chilton,
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Year: 1970 Publisher: Paris: Dunod,
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ISBN: 2906587044 9782906587045 Year: 1987 Publisher: Paris: Dixit,
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ISBN: 0220794200 Year: 1968 Publisher: London Business books
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ISBN: 9780415886628 9780415886611 0415886627 0415886619 9780203149546 0203149548 9786613461780 1136514872 1283461781 Year: 2012 Publisher: New York, NY : Routledge,
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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators.
Advertising. --- Publicité --- Publicité --- Industrial publicity.
Book
ISBN: 3895787337 3895789569 Year: 2017 Publisher: Erlangen, [Germany] : Publicis Pixelpark,
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Public relations. --- Industries --- Industrial publicity. --- Social aspects.
ISBN: 0566082985 Year: 2001 Publisher: Aldershot Gower
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Industrial publicity. --- Mass media and business. --- Public relations.
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ISBN: 1610580680 9781610580687 9781592535781 159253578X 9781592537938 1592537936 Year: 2010 Publisher: Beverly, Mass. Rockport Publishers
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This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Logos (Symbols) --- Industrial design coordination. --- Coordination of industrial designs --- Corporate design coordination --- Corporate style --- Design coordination, Industrial --- House style --- Visual designs (Industrial publicity) --- Industrial publicity --- Corporate image --- Design.
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