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658.8.133 --- Industrial marketing. Business to business marketing --- Marketing

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E090417.jpg --- Marketing --- 658.8.133 --- Industrial marketing. Business to business marketing

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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?.

658.8.133 --- Industrial marketing. Business to business marketing --- Industrial marketing --- Industrial marketing. --- Management. --- Business & Economics --- Sales & marketing management. --- Sales & marketing. --- Marketing --- Research. --- Marketing management --- Business logistics

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Production management --- Applied marketing --- 658.8.131 --- 658.8.133 --- CRM --- aandeelhouders --- bedrijfscultuur --- bedrijfsprocessen --- business-to-business marketing --- concurrentie --- integrale kwaliteitszorg --- marketing, dienstensector --- marketing, industrieel --- waardemanagement --- E98328.jpg --- Klantenservice --- Services marketing --- Industrial marketing. Business to business marketing

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658.8.133 --- Selling --- -Marketing --- -Customer services --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Salesmanship --- Salesmen and salesmanship --- Business --- Advertising --- Marketing --- Sales promotion --- Industrial marketing. Business to business marketing --- Key accounts --- Customer services --- Key accounts in selling --- Key accounts in marketing --- National accounts marketing