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Household appliances industry --- International business enterprises --- Management --- Haier (Corporation)
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A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the ""world's best"" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture
Household appliances industry --- International business enterprises --- Management --- Management. --- Haier (Corporation)
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The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.
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This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The book also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. As part of the practical new Cases in Modern Chinese Business series, the book offers revealing insights and analysis on how business is done in China. The series provides
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Relation between energy and economics --- France --- Electric household appliances industry --- Industrial concentration --- Concentration industrielle --- -Industrial concentration --- -Combinations, Industrial --- Concentration, Industrial --- Economic concentration --- Big business --- Duopolies --- Oligopolies --- Trusts, Industrial --- Competition --- Consolidation and merger of corporations --- Industrial organization --- Electric industries --- Household appliances, Electric --- -Electric household appliances industry --- -Relation between energy and economics
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