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Home Box Office (Firm)

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It's Not TV argues that HBO, as part of the leading edge of television, is at the center of television studies' interests in market positioning, style, content, technology, and political economy. Each essay focuses on a specific key term in television studies, drawing on a particular aspect of the "HBO effect" to explore new avenues by which we can write and think about what is happening in the current television climate from radical changes in broadcasting technology to shifts in viewing habits in the wake of DVR, on-demand digital cable services, and DVDs, for example. By taking a number of approaches and focusing on a number of key critical terms, this book will enable students to familiarize themselves with the vocabulary of a burgeoning field, while at once seeing these approaches put into practice via the case studies of popular programs including The Sopranos, Six Feet Under, and Sex and the City. By identifying HBO not simply as a channel, rather examining it as a phenomenon within the larger televisual context at the height of its popularity and success this collection is taking the pulse of contemporary culture in order to consider how television is created and consumed in the information age. It's Not TV gives readers a space wherein they will find sustained investigations and varied responses to one of the most important sites of cultural production today. This collection brings together scholars from fields such as media studies, journalism, popular culture, communication studies, urban studies, political science, visual studies, and women's studies who have examined the phenomenon of HBO in one way or another from within their specific disciplines.

Mass communications --- Home Box Office (Firm) --- Home Box Office (Firm).

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There are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940's. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. Written by an insider, this is the story of

Home Box Office (Firm) --- History.

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Advertising --- Subscription television --- Consumers' preferences --- Television programs --- Econometric models. --- Home Box Office (Firm)

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"No advertisers to please, no censors to placate, no commercial interruptions every eleven minutes, demanding cliffhangers to draw viewers back after the commercial breaks: HBO has re-written the rules of television; and the result has been nothing short of a cultural ground shift. The HBO Effect details how the fingerprints of HBO are all over contemporary film and television. Their capability to focus on smaller markets made shows like Sex and the City, The Sopranos, The Wire, and even the more recent True Blood, trigger shows on basic cable networks to follow suit. HBO pioneered the use of HDTV and the widescreen format, production and distribution deals leading to market presence, and the promotion of greater diversity on T.V.(discussing issues of class and race). The HBO Effect examines this rich and unique history for clues to its remarkable impact upon television and popular culture. It's time to take a wide-angle look at HBO as a producer of American culture"--

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