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À partir des archives de la Triangle Film Corporation, Marc Vernet retrace ici l’histoire courte et mouvementée de cette firme pionnière du cinéma hollywoodien et, à travers elle, des premières implantations de studios dans la région de Los Angeles au cours de la seconde moitié des années 1910. Il décrit les mutations décisives qui ont lieu dans un temps où le 7e est en train de s’inventer et de s’établir : course à l’indépendance, passage de l’Est à l’Ouest, du court au long métrage, des entreprises locales aux stratégies nationales, de la lumière naturelle à l’éclairage artificiel, du prestige européen à l’américanisation du cinéma... Illustré par des documents d’exception, cet ouvrage démêle les logiques dynamiques au cœur de la création de Hollywood, dans un contexte économique de forte croissance, et politique d’une grande instabilité. Des années décisives pour l’art cinématographique, qui connaîtront l’émergence de stars prenant leur carrière en main, ainsi qu’une très vive concurrence opposant non seulement producteurs, distributeurs et exploitants, mais également les grands du moment : Griffith, Ince, Sennett, DeMille...

Motion picture industry --- Silent films --- History --- History and criticism --- Triangle Film Corporation --- Industrie du cinéma --- Films muets --- Histoire et critique --- Histoire et critique. --- Motion pictures --- Hollywood (Los Angeles, Calif.) --- Motion picture industry - California - Los Angeles - History - 20th century --- Motion pictures - California - Los Angeles - History - 20th century --- Hollywood (Los Angeles, Calif.) - History - 20th century

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In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.

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