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Mastering technical sales : the sales engineer's handbook
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ISBN: 1596933399 1596933402 9781596933408 9781596933392 9781596933392 Year: 2008 Publisher: Boston, Massachusetts : [Piscataqay, New Jersey] : Artech House, IEEE Xplore,

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Abstract

This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution.
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ISBN: 0262140659 9780262140652 Year: 1998 Publisher: Cambridge (Mass.) MIT press

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