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Der Aufbau einer differenzierten Markenpersönlichkeit wird seit geraumer Zeit als entscheidend für das Markenmanagement betrachtet. In Ermangelung eines integrierten Steuerungsrahmens wird in dieser Arbeit zunächst ein Bezugsrahmen für das Management von Markenpersönlichkeiten entwickelt. In einem sich anschließenden empirischen Teil wird die Markenpersönlichkeit operationalisiert und hinsichtlich ihrer Wahrnehmung und ihrer Wirkung auf die Markenstärke gemessen. Abschließend werden Implikationen für die Praxis diskutiert.

Eine --- empirische --- Hieronimus --- Marken --- Markenimage --- Markenmanagement --- Markenpersönlichkeit --- Markenpolitik --- Markenstärke --- Messung --- Persönlichkeitsorientiertes --- Strategisches Management --- Untersuchung --- Wahrnehmung --- Wirkung

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Toymakers --- Toymakers --- Toys --- Toys --- Fabricants de jouets --- Fabricants de jouets --- Jouets --- Jouets --- Hisotry --- Hisotry --- History --- History --- Histoire --- Histoire --- Histoire --- Histoire --- Catel, Peter Friedrich, --- Bestelmeier, Georg Hieronimus,

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Ascanius is the most prominent child hero in Virgil's Aeneid. He accompanies his father from Troy to Italy and is present from the first book of the epic to the last; he is destined to found the city of Alba Longa and the Julian family to which Caesar and Augustus both belonged; and he hunts, fights, makes speeches, and even makes a joke. In this first book-length study of Virgil's Ascanius, Anne Rogerson demonstrates the importance of this character not just to the Augustan family tree but to the texture and the meaning of the Aeneid. As a figure of prophecy and a symbol both of hopes for the future and of present uncertainties, Ascanius is a fusion of epic and dynastic desires. Compelling close readings of the representation and reception of this understudied character throughout the Aeneid expose the unexpectedly childish qualities of Virgil's heroic epic.

Ascanius (Legendary character) --- HISTORY / Ancient / General. --- In literature. --- Virgil. --- Ascagne (Personnage légendaire) --- In literature --- Dans la littérature --- Ascagne (Personnage légendaire) --- Dans la littérature --- Fiktive Gestalt. --- HISTORY --- Ancient --- General. --- Hagelsheimer, Hieronimus. --- Vergilius Maro, Publius, --- Aeneis (Virgil). --- Ascanius

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Dit omvangrijke boek, uitgegeven bijna 500 jaar na Bosch’ dood, bevat een overzicht van het complete werk van de kunstenaar, met foto’s van onlangs gerestaureerde schilderijen.

Bosch, Jheronimus --- 75.07 --- Schilderkunst ; 1480-1516 ; Jheronimus Bosch --- Schilderkunst ; Lage Landen ; 15de en 16de eeuw --- Schilderkunst ; Laat-Gotiek --- Vlaamse Primitieven --- Bosch, Jheronimus (ook Hiëronimus) --- Hiëronymus (Jheronimus) van Aken (alias : Bosch) ca. 1450-1516 (° 's-Hertogenbosch, Nederland) --- Schilderkunst ; schilders --- Bosch, Jeroen --- Bosch, Jheronimus.

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Bosch, Jeroen --- Painters --- Christian art and symbolism --- Satire --- Peintres --- Art et symbolisme chrétiens --- Relgious aspects --- Christianity --- Aspect religieux --- Christianisme --- Bosch, Hieronymus, --- Art et symbolisme chrétiens --- Art, Medieval --- Symbolism in art --- Allegory (Art) --- Signs and symbols in art --- Art --- Themes, motives --- Subjects --- Aeken, Hieronymus van, --- Aken, Hieronymus van, --- Aken, Jeroen Anthoniszoon van, --- Aken, Jheronymus van, --- Aquen, Jheronimus, --- Bos, Hieronymus van, --- Bos, Ierōnymos, --- Bos, Jeronimus, --- Bosch, Hieronimus, --- Bosch, Hieronymous, --- Bosch, Hieronymus van Aken, --- Bosch, Jeroen, --- Bosch, Jérôme, --- Bosch, Jerónimo, --- Bosch, Jheronimus, --- Bosch, Jheronymus, --- Bosco, Hieronymus, --- Boskh, Ieronim, --- Bosque, Jerónimo, --- El Bosco, --- Criticism and interpretation. --- Bosch, Hieronymus --- Bosch, Jerome --- de Bosch, Jeronimo --- Bosch, Jheronimus --- van Aken, Jheronimus --- Aeken, Hieronymus van --- Aken, Hieronymus van --- Aken, Jeroen Anthoniszoon van --- Aken, Jheronymus van --- Aquen, Jheronimus --- Bos, Hieronymus van --- Bos, Ierōnymos --- Bos, Jeronimus --- Bosch, Hieronimus --- Bosch, Hieronymous --- Bosch, Jérôme --- Bosch, Jerónimo --- Bosch, Jheronymus --- Bosco, Hieronymus --- Boskh, Ieronim --- Bosque, Jerónimo --- El Bosco