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ISBN: 9780500515563 Year: 2011 Publisher: London Thames & Hudson
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Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.bron : http://www.bol.com
Reclame --- Reclamecampagnes --- Merken --- Reclamebureaus --- 659.1.01 --- 766.01 --- Grafische vormgeving ; theorie --- Hegarty, John --- Reclame ; 21ste eeuw ; theorie --- 766.071 HEGARTY --- Groot-Brittannië --- Hegarty John --- eenentwintigste eeuw --- grafisch design --- grafisch ontwerp --- grafische vormgeving --- reclamebureaus --- reclamevormgeving --- twintigste eeuw --- 369.4 --- reclame --- Reclamemethoden en -methodieken --- Gebruiksgrafiek ; theorie, filosofie, esthetica --- bedrijfseconomie, reclame, algemeen --- Advertising agencies --- Advertising executives --- Advertising managers --- Executives --- Advertising --- Advertising business --- Agencies, Advertising --- Management --- Agents --- Hegarty, John, --- Reclamecampagne --- Merk --- Reclamebureau --- Vormgeving --- 766.31.01 --- Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica
ISBN: 071483923X Year: 2001 Publisher: Oxford Phaidon Press
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Reclame --- Reclamecampagnes --- Praktijk --- Televisie --- Televisiereclame --- Reclame-praktijk --- Advertising --- Art and industry --- #SBIB:023.AANKOOP --- #SBIB:309H2800 --- 754.1 --- geschiedenis --- grafische vormgeving --- Nike --- oddvertising --- reclame --- Toscani, Oliviero --- 766.01 --- 766.036 --- Dyson Esther --- Goodby Jeff --- Guanaes Nizan --- Hegarty John --- Lois George --- Lun Kitty --- Napier Jack --- reclamevormgeving --- Riswold Jim --- Santiago Anita --- Seinfeld Jerry --- Singh Tarsem --- Steedman Doria --- Toscani Oliviero --- twintigste eeuw --- Warren Berger --- 766:659.133 --- Billboard Liberation Front --- Dyson, Esther ; EDventure Holdings, New York --- Goodby, Jeff ; Goodby Silverstein, San Francisco --- Guanaes, Nizan ; DM9 DDB Publicidade, Brazilië --- Hegarty, John ; Bartle Bogle Hegarty, Londen --- Lois, George --- Lun, Kitty ; Euro RSCG, Hong Kong --- Reclamekunst ; naslagwerken ; 1960-2001 ; Advertising today --- Riswold, Jim ; Wieden and Kennedy, Portland --- Santiago, Anita --- Seinfeld, Jerry ; American Express --- Singh, Tarsem --- Steedman, Doria ; Partnership for a Drug-Free America --- Toscani, Oliviero ; Benetton --- Advertising, Art in --- Industry and art --- Industries --- Commercial art --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History --- Reclame: algemene werken --- grafische vormgeving, reclame, verzameling --- Gebruiksgrafiek ; publiciteits- en reclamemiddelen ; affiches ; jaarboeken --- Reclamecampagne --- Onderzoek --- Geweld --- 766.31.038 --- Grafische industrie en ontwerp ; beeld ; reclame ; geschiedenis ; 1950-2000
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