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The Public Life of the Fetal Sonogram
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ISBN: 1281801704 9786611801700 0813545609 9780813545608 9781281801708 6611801707 9780813543635 0813543630 9780813543642 0813543649 Year: 2008 Publisher: New Brunswick, NJ

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Abstract

In The Public Life of the Fetal Sonogram, medical anthropologist Janelle S. Taylor analyzes the full sociocultural context of ultrasound technology and imagery. Drawing upon ethnographic research both within and beyond the medical setting, Taylor shows how ultrasound has entered into public consumer culture in the United States. The book documents and critically analyzes societal uses for ultrasound such as nondiagnostic "keepsake" ultrasound businesses that foster a new consumer market for these blurry, monochromatic images of eagerly awaited babies, and anti-abortion clinics that use ultrasound in an attempt to make women bond with the fetuses they carry, inciting a pro-life state of mind. This book offers much-needed critical awareness of the less easily recognized ways in which ultrasound technology is profoundly social and political in the United States today.


Periodical
Journal of health care marketing


Periodical
Marketing health services.


Periodical
Journal of hospital marketing.
ISSN: 23314346 Year: 1986 Publisher: [Binghamton, N.Y.] : Haworth Press,


Book
Marketing for health care organizations
Authors: ---
ISBN: 0135575621 Year: 1987 Publisher: Englewood Cliffs (N.J.): Prentice Hall

Planned markets and public competition : strategic reform in Northern European health systems.
Authors: ---
ISBN: 0335097286 0335097294 Year: 1992 Volume: vol *2 Publisher: Buckingham Open university press

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