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The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headline

Newspapers --- Headline writing --- Headlines of newspapers --- Headlines. --- #KVHA:Journalistiek; Engels --- Headlines

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English language --- Newspapers --- Grammar. --- Headlines. --- Times (London, England).

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Metaphorische Komposita in Zeitungs Berschriften.

German newspapers --- Newspapers --- German language --- Metaphor. --- Language. --- Headlines. --- Style.

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Soziolinguistik und empirische Textanalyse : Schlagzeilen- und Leadformulierung in amerikanischen Tageszeitungen.

American newspapers --- Headlines --- -American newspapers --- American newspapers. --- Headlines. --- 316:800 --- Discourse analysis --- Sociolinguistics --- Newspapers --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Discourse grammar --- Text grammar --- 316:800 Sociolinguistiek --- Sociolinguistiek --- Social aspects --- Sociological aspects --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Semantics --- Semiotics --- Headline writing --- Headlines of newspapers --- Discourse analysis. --- Sociolinguistics. --- Newspapers - Headlines

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English language --- Newspapers --- Anglais (Langue) --- Journaux --- Grammar --- Headlines --- Grammaire --- Manchettes --- Times (London, England)