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Trade theory --- Foreign trade. International trade --- 339.1 --- 339.5 --- Handelstheorie --- Internationale handel --- Commerce international

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Internet verandert onze businessmodellen: de onbeperkte (schap)ruimte van het web zorgt ervoor dat het aanbod ongekend rijk is en onafhankelijk van tijd en plaats voor iedereen beschikbaar. Dit enorme aanbod creëert een alsmaar groeiende vraag: massa = kassa. Online geldt het 'Long Tail'-effect: er is sprake van een groot aanbod dat weliswaar een klein publiek of een niche dient, maar gezamenlijk een groter marktpotentieel heeft dan de marktleider op zich. Op het internet gelden bovendien andere distributieregels dan in de fysieke wereld, waar vanwege de kosten en beperkte schapruimte alleen plaats lijkt te zijn voor kassuccessen. Vanuit zijn ervaringen bij onder andere Google, LEGO, Amazon, iTunes, eBay en Wikipedia beschrijft Chris Anderson, hoofdredacteur van het technologietijdschrift Wired, de belangrijkste krachten die ten grondslag liggen aan de Long Tail. Steeds meer bedrijven gebruiken zijn tips over hoe je succesvol kan opereren in een 'Long Tail'-markt. (Bron: covertekst)

e-commerce --- marketingbeleid --- Marketing --- marketingstrategie --- consumentenmarketing --- Trade theory --- anno 2000-2009 --- 658.8.134 --- 658.8:004.738.5 --- verkoop --- E090584.jpg --- Verkooptechnieken --- Electronic marketing. E-commerce --- internetmarketing --- Handelstheorie

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Big Data and Big Analytics are a big deal today. Big Data is playing a pivotal role in many companies' strategic decision-making. Companies are striving to acquire a 'data advantage' over rivals. Data-driven mergers are increasing. These data-driven business strategies and mergers raise significant implications for privacy, consumer protection and competition law. At the same time, European and United States' competition authorities are beginning to consider the implications of a data-driven economy on competition policy. In 2015, the European Commission launched a competition inquiry into the e-commerce sector and issued a statement of objections in its Google investigation. The implications of Big Data on competition policy will likely be a part of the mix.Big Data and Competition Policy is the first work to offer a detailed description of the important new issue of Big Data and explains how it relates to competition laws and policy, both in the EU and US. The book helps bring the reader quickly up to speed on what is Big Data, its competitive implications, the competition authorities' approach to data-driven mergers and business strategies, and their current approach's strengths and weaknesses. Written by two recognized leading experts in competition law, this accessible work offers practical guidance and theoretical discussion of the potential benefits (including data-driven efficiencies) and concerns for the practitioner, policy maker, and academic alike.

Antitrust law --- Big data --- Privacy, Right of --- Concurrence --- Données massives --- Droit à la vie privée --- Government policy --- Droit --- Politique publique --- Handelstheorie --- Economisch recht --- Informatiesystemen --- Trade theory --- Economic law --- Information systems

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Economic conditions. Economic development --- Trade theory --- Antwerp (Prov.) --- Antwerpen (provincie) --- Anvers (province) --- Commerce --- Entreprises --- Handel --- Industries --- Industrieën --- Ondernemingen --- Périodiques --- Tijdschriften --- Tijdschrift --- 338 --- 339.1 --- Antwerpen (Prov.) --- Economische toestand. Economische ontwikkeling --- Handelstheorie --- Periodicals --- 331.6 --- Antwerpen (Arr.) --- 460 Economie --- Arbeidsmarkt --- Annual reports --- Antwerp [Province]

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339.1 --- 658.86 --- 658.88 --- 681.35 --- 681.37 --- handel --- internet --- internethandel (e-commerce) --- management --- marketing --- reclame --- verkoop --- websites --- 658.8 --- Elektronische handel --- Handelstheorie --- Distributiestrategie --- Toegepaste marketing --- Computerarchitectuur. Operating systems --- Informatiesystemen --- Trade theory --- Distribution strategy --- Applied marketing --- Computer architecture. Operating systems --- Information systems --- e-commerce