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Household appliances industry --- International business enterprises --- Management --- Haier (Corporation)
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A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the ""world's best"" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture
Household appliances industry --- International business enterprises --- Management --- Management. --- Haier (Corporation)
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This case study looks at Haier's expansion into the US market as an example of choosing country markets, and market segment within the country, as part of the process of globalizing its market presence.
Electric industries. --- Electric industries --- Export marketing --- International business enterprises --- Haier (Corporation) --- China --- United States --- Commerce
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For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.
Haier (Corporation) --- Haier Group --- Haier Group Corporation --- Hai er ji tuan (China) --- Hai'er ji tuan (China) --- 海尓 (Corporation) --- 海尔 (Corporation) --- 海爾 (Corporation) --- History. --- E-books
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The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.
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As China has blended market reforms with comprehensive industrial policies, most research has focused on the national government's strategies for economic growth. However, one of the unique characteristics of industrial policy in China is that it involves government intervention at all levels, from the political elite all the way down to village leaders.This book focuses on the domestic appliance industry, and China's three major business groups in this area - Haier, Hisense and Aucma. The Haier Group, in particular, is one of the most successful and competitive enterprises in China
Electric household appliances industry - China. --- Industrial policy - China. --- Industrial policy. --- Technological innovations - Economic aspects - China. --- Industrial policy --- Technological innovations --- Electric household appliances industry --- Household appliances industry --- International business enterprises --- Globalization --- Management --- Business & Economics --- Industrial Management --- Economic aspects --- Haier (Corporation) --- Hai xin ji tuan (China) --- Aucma Group. --- Aucma (Corporation) --- Aokema (Corporation) --- Aokema ji tuan --- Haier Group --- Haier Group Corporation --- Hai er ji tuan (China) --- Hai'er ji tuan (China) --- 海尓 (Corporation) --- 海尔 (Corporation) --- 海爾 (Corporation) --- Hisense Electric Corp. (China) --- Hisense Group --- 海信集团 (China) --- House furnishings industry and trade --- Electric industries --- Household appliances, Electric
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