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Reinventing giants : how Chinese global competitor Haier has changed the way big companies transform
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ISBN: 9781118602232 Year: 2013 Publisher: San Francisco Jossy-Bass

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Book
Reinventing giants : how Chinese Global Competitor Haier has changed the way big companies transform
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ISBN: 1118602242 1118602293 Year: 2013 Publisher: San Francisco, Calif. : Jossey-Bass,

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A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the ""world's best"" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture

Haier : globalization of market presence
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Year: 2021 Publisher: London : Henry Stewart Talks,

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This case study looks at Haier's expansion into the US market as an example of choosing country markets, and market segment within the country, as part of the process of globalizing its market presence.


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Haier purpose
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ISBN: 1910902764 1910902411 9781910902417 Year: 2017 Publisher: Oxford

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For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.


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How Kelon and Haier innovated to attract the local Chinese market
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Year: 2017 Publisher: London : Henry Stewart Talks,

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The case study looks at locally developed washing machines in rural China that wash both food and clothing as an example of Chinese aptitude in innovating products that best fit the needs of target consumers.

China's industrial policy and the global business revolution : the case of the domestic appliance industy
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ISBN: 1282320289 9786612320286 0203001990 0415355605 041551147X 1134253869 9780203001998 9780415355605 9781134253869 9781134253814 1134253818 9781134253852 1134253850 9780415511476 Year: 2005 Publisher: London ; New York : Routledge,

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As China has blended market reforms with comprehensive industrial policies, most research has focused on the national government's strategies for economic growth. However, one of the unique characteristics of industrial policy in China is that it involves government intervention at all levels, from the political elite all the way down to village leaders.This book focuses on the domestic appliance industry, and China's three major business groups in this area - Haier, Hisense and Aucma. The Haier Group, in particular, is one of the most successful and competitive enterprises in China

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