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Applied marketing --- groene economie --- Environmental protection. Environmental technology --- MVO (maatschappelijk verantwoord ondernemen) --- marketingbeleid --- Marketing --- Milieumarketing --- Ecologie --- Milieubeleid --- Duurzaam ondernemen --- Trends --- 369.1 --- groene marketing --- marketing --- marketing, marktonderzoek, marktanalyse --- Trend --- Gezondheidszorg --- Druktechniek --- Bouwsector --- Stadsvernieuwing --- Financiewezen
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Boycotting tropical timber reduces its economic value and provides an incentive to burn down forests, making them available for subsequent agricultural use or livestock farming. In contrast, a certification scheme for sustainability produced timber (tropical or non-tropical) protects the forests by raising their economic value. This study examines the impact of a certification scheme on German demand for tropical timber. A partial-equilibrium model is developed for the German tropical timber market as a whole as well as for five important submarkets representing 50% of the total demand. The results reveal that a credible certification scheme can induce a significant expansion of demand for sustainability produced tropical timber. This holds true for a scheme restricted to Germany as well as for an OECD-wide approach.
Buyer behavior --- Choix de consommation --- Comportement d'achat --- Comportement des consommateurs --- Comportement du consommateur --- Consommateurs -- Comportement --- Consommateurs -- Habitudes --- Consumenten -- Gedrag --- Consumentengedrag --- Consumer behavior --- Decision making [Consumer ] --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green marketing --- Groene marketing --- Habitudes d'achat --- Habitudes de consommation --- Marketing écologique --- Marketing--Environmental aspects --- Verbruikers -- Gedrag --- Verbruikersgedrag --- Bois de feuillus --- Hardwood --- Certification --- Contrôle de qualité --- quality controls --- Consumer behaviour --- Market research --- Concurrence économique --- economic competition --- Germany --- Lumber trade --- Timber --- Consumers --- Sustainable forestry --- Business & Economics --- Industries --- Attitudes
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