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The book 'Das Anti-Greenwashing-Buch' by Kai Platschke addresses the issue of greenwashing in businesses, providing a practical guide for companies to pursue genuine sustainability. It emphasizes the importance of a strategic approach to marketing that aligns with environmental responsibility. The author highlights the evolving nature of marketing and the necessity for companies to adopt new organizational practices to remain relevant and ethical. This second edition includes new insights and methods developed through interactions with companies and students, aiming to help businesses implement sustainable strategies effectively. The book targets professionals in marketing and business who seek to integrate authentic sustainable practices within their organizations.

Greenwashing. --- Sustainability.

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Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communicationexamines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.

Greenwashing. --- Business ethics.

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Saviez-vous que les objectifs de "neutralité carbone" reposent largement sur des technologies qui n'existent pas ? Que la destruction d'une zone naturelle peut être "compensée" par l'investissement dans un produit financier ? Que l'on ne produira jamais assez d'hydrogène "vert" pour remplacer le pétrole ? Alors que l'enjeu écologique est décisif, nous avons un besoin urgent de clarifier les débats sur le sujet. Le greenwashing est ce qui nous en empêche. Évoquant tour à tour un verdissement de façade, la récupération d'un discours environnementaliste vidé de sa substance, la mise en place d'innovations aux effets "écologiques" douteux, il biaise le débat public et empêche des choix démocratiques éclairés. Fort de ses vingt-cinq entrées : croissance verte, économie circulaire, énergies décarbonées, dématérialisation, politiques publiques, nucléaire, transition, véhicule propre, ville durable... ce manuel d'autodéfense intellectuelle permet d'appréhender le greenwashing dans toute son ampleur. Trente-cinq scientifiques et spécialistes de ces questions révèlent les fausses promesses, les illusions rassurantes et les formes d'enfumage qui nous enferment dans des trajectoires insoutenables. Un outil essentiel pour ouvrir la voie aux bifurcations nécessaires.

Environmentalism --- Green movement --- Environmental sociology --- Greenwashing

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Grassroots activism is essential to the success of the contemporary environmental movement, which depends on the organization of local activists as well as state, national, and international organizations. Yet grassroots activists confront numerous challenges as they attempt to organize diverse participants and devise fresh strategies and tactics. Drawing on more than seven years of fieldwork following diverse organizations in Pittsburgh over time, this book sheds light on the struggles that activists face and the factors that sustain movements. Suzanne Staggenborg examines individual motivations and participation, organizational structures and cultures, relationships in movement communities, and strategies and tactics, including issue framing. The book shows that collective action campaigns and tactics generate solidarity, maintain involvement, and bring in new participants even as organizers struggle to devise effective new types of actions.

Environmentalism. --- Environmental movement --- Social movements --- Anti-environmentalism --- Sustainable living --- Greenwashing

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Why, when so many people understand the severity of environmental problems, is progress so slow and sustainability such a distant goal? What gets in the way? Perhaps you have immediately thought of several barriers. In Obstacles to Environmental Progress, Peter Schulze identifies 18 practical obstacles that routinely and predictably hinder U.S. progress on existing environmental problems. The obstacles apply to problems small and large and, in most cases, regardless of whether an issue is controversial. Though the book focuses on the U.S., most of the obstacles pertain elsewhere as well. The obstacles fall into three categories: challenges to anticipating, detecting, and understanding problems; political and economic factors that interfere with responding; and obstacles to effective responses. While all the obstacles are predictable and common, they have not been systematically studied as related phenomena, perhaps because they span a wide range of academic disciplines. In practice, they often arise as surprises that are then addressed in an ad hoc manner. Might they be better understood and thus more readily anticipated and overcome or avoided? The book seeks to hasten environmental progress by forewarning and thus forearming those who are striving or will soon be striving for environmental progress, and by drawing scholarly attention to the obstacles as a set of related phenomena to systematically understand and more quickly overcome. Praise for Obstacles to Environmental Progress 'I have never come across another book that gives students such an accessible and helpful guide to the broad scope of the challenges facing an environmentally sound and sustainable future.' Al Wurth, Lehigh University 'We've long needed something like this: a gazetteer for answering the endless series of objections and overcoming the repetitive obstacles that stand between us and the environmental progress we urgently require.' Bill McKibben, author of The End of Nature and founder of 350.org and Third Act.

Environmentalism. --- Environmental movement --- Social movements --- Anti-environmentalism --- Greenwashing --- Sustainable living