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This case study describes how Greenpeace, an NGO, leveraged social media to challenge the business practices of Shell, a major oil company.
Corporations --- Public relations. --- Internet in public relations --- Non-governmental organizations. --- Petroleum industry and trade --- Social media --- Environmental aspects. --- Management. --- Greenpeace Environmental Trust. --- Shell Oil Company.
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Environmental policy --- Oil storage tanks --- Oil storage tanks --- Decision making --- Decommissioning --- North Sea Region --- Environmental aspects --- Brent Spar (Oil storage tank) --- Greenpeace Environmental Trust. --- Shell Oil Company --- Decision making.
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