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Graphic design (Typography)

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In need of advice? Just want to sounds off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate.

Graphic design (Typography)

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The beauty of contemporary graphic design is that dozens of movements emerge and re-emerge from view. Yet, too often we are left with only the vague impression that something is going on. To appreciate what that might be requires us to slow down, ignore superficial trends, and take a more in-depth look. This is the approach taken by Function, Restraint, and Subversion in Typography, a survey of minimalist and brutalist typography in contemporary graphic design. This international collection documents the work of more than twenty-four graphic designers who engage in an aggressively simple typography. Lavishly illustrated with commentary by author J. Namdev Hardisty, the book explores the innovative posters, books, signage, and other forms of print design by such well-known designers as Daniel Eatock, Experimental Jetset, Spin, the Walker Art Center's design studio, as well as those just beginning to make a mark on the design world, including MGMT., Project Projects, SEA, Xavier Encinas, Manuel Raeder, YES, and more.

Graphic design (Typography)

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Graphic design (Typography)

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Perfekt unperfekt? Auf Hochglanz polierte Gestaltung erscheint uns manchmal distanziert, umgekehrt kann eine rasch hingeworfene Linie oder eine verwackelte Fotografie authentisch wirken. Im Design ist der Ausarbeitungsgrad ein wichtiger Stil- und Wirkungsfaktor. Durch einen rhetorischen Blick verschiebt sich die Frage nach »guter« Gestaltung hin zur Frage nach wirkungsvollem Design: Welcher Elaborationsgrad ist angemessen - relativ zum verfolgten Zweck und Kontext? Annina Schneller entwickelt eine praxisorientierte Rhetorik des Designs, die erstmals Strategien der Elaboration beleuchtet: in der klassischen Rhetorik, in der Grafi kdesigngeschichte und in zwei Anwendungsfeldern der visuellen Kommunikation. Perfektion und Abweichung vom Ideal stehen dabei in einem steten Spannungsverhältnis. The book offers insight into the classical rhetorical strategies of elaboration for researchers interested in rhetoric as well as for designers and artists. The process of elaboration is governed by the tension between the perfect and imperfect, polish and rawness, and by the realization of an ideal or departure from it. The book illustrates this process with regard to the history of graphic design and based on two case studies.

Rhetoric. --- Graphic design (Typography)