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Make It Bigger
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ISBN: 9781568986517 1568985487 9781568985480 1568986513 1568983328 9781568983325 Year: 2005 Publisher: New York, NY : Princeton Archit.Press : Imprint: Princeton Architectural Press,

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Abstract

An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In 'Make in Bigger', Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures

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