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The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media-including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You'll find comprehensive coverage of the latest media planning and digital technologies, including: - Organic and sponsored Google search - Digital out-of-home video - Internet banners - Computerized media channel planning - Cell phone mobile-media - DVR's impact on TV commercial viewing - New online and traditional media measurement technologies - Interactive television - Cross-media planning - Data fusion - International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.

Go international. --- International office. --- Reclame.

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English for International Tourism is a multi-level course for students who need English for professional communication in the hotel and tourism industries. Illustrated with material from Dorling Kindersley's Eyewitness Travel Guide series and authentic material from companies within the tourist industry this, the intermediate level book, presents effective communication strategies for workplace situations such as giving advice, taking bookings and dealing with complaints. Language awareness is developed through an integrated syllabus that focusses on key grammar, skills, vocabulary and pronunciation.

Engels --- Go international. --- International office. --- Toerisme.

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A Survival Guide to Customs and Etiquette in Belgium.

België --- Go international. --- International office. --- Sociaal-culturele gidsen.

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Thoroughly reviewed, with new chapters and several new authors, Global Journalism addresses the most pertinent issues and problems in today's global journalism. This new edition recognizes the vast and rapid changes taking place in global journalism across media systems on all continents. Its three interlinking parts offer an overview of the present state of media and journalism theory; a critical analysis of the main issues confronting global journalists, media organizations, audiences, and others in the media world; and a focus on the media of the world's eight major journalism and media regions. Global Journalism has established itself over a quarter of a century as a trusted authority on international media. The new edition carries that reputation further into the 21st Century for a new generation of journalism and media scholars, students, and media professionals.

Journalistiek --- Go international --- International office --- Journalistiek. --- Go international. --- International office. --- Pers --- Massamedia --- Journalism --- Writing (Authorship) --- Literature --- Publicity --- Fake news

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The bestselling text in its field, International Relations wins praise for being the most current and comprehensive introduction to international relations theory as well as security, economic, and global issues. From war and trade to human rights and the environment, this survey explores relations among states and the influence of transnational actors and events. Applying a broad range of theoretical perspectives to show students how to analyze current events, International Relations offers the best tools for understanding what is happening in the world today.

International relations. --- Go international. --- International office. --- Internationale economie. --- Internationale politiek. --- Internationale relaties.