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Dans un contexte hyperconcurrentiel, la communication publicitaire des entreprises se doit d'être réactive et flexible,intégrant à chaque fois la spécificité du contexte local. À l'heure de l'avènement du village planétaire qui impose un modèle, une vision et des moyens universels dans les modes de vie et de consommation, il est urgent de « penser global et agir local ».Cet ouvrage contient des données factuelles et des perspectives pour repenser le métier de la communication publicitaire en intégrant les contextes socioculturels.
Advertising --- Marketing --- Communication --- Glocalization
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Glocalization --- Globalization --- Cosmopolitanism --- Social aspects
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This book explores the analytical and practical value of the notion of 'rooted cosmopolitanism' for the field of cultural heritage.
Cultural property. --- Glocalization. --- Cosmopolitanism. --- Culture and globalization.
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Manufacturing companies including a local micro-enterprise - Quality Postform Ltd are persistently facing competitive pressures as a consequence of customers demanding higher quality products. The emergence of Quality Management has been attributed by many researchers and Quality Gurus including Phil Crosby as a strategic imperative for typical organisations to survive within a highly competitive environment. Nevertheless, research carried out throughout the past years is relatively restricted regarding the practicality of micro-manufacturing firms in implementing Crosby's Quality Improvement
Glocalization. --- Management. --- Organizational change. --- Organizational change --- Management --- E-books
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"In "This Fish Is Fowl," Xu Xi offers a transnational and feminist perspective of a contemporary "glocalized" American life, one with many Asian characteristics"--
Authors, Chinese --- Women authors, Chinese --- Glocalization. --- Glocalisation --- Globalization --- Target marketing --- Xu, Xi, --- Xi, Xu, --- Komala, Sussy, --- Chakó, Sussy,
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Tourism. --- Hospitality industry --- Tourisme --- Accueil (Tourisme) --- Peer-to-peer travel. --- Independent travel. --- Glocalization. --- Glocalisation --- Globalization --- Target marketing --- Service industries --- Travel --- Technological innovations. --- P2P travel --- Peer-to-peer tourism --- Social travel (Peer-to-peer) --- Peer-to-peer travel --- Independent travel --- Glocalization --- Technological innovations
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This volume focuses on how, in Europe, the debate on the commons is discussed in regard to historical and contemporary dimensions, critically referencing the work of Elinor Ostrom. It also explores from the perspective of new institutional political ecology (NIPE) how Europe directly and indirectly affected and affects the commons globally.Most of the research on the management of commons pool resources is limited to dealing with one of two topics: either the interaction between local participatory governance and development of institutions for commons management, or a political- economy approach that focuses on global change as it is related to the increasingly globalised expansion of capitalist modes of production, consumption and societal reproduction. This volume bridges the two, addressing how global players affect the commons worldwide and how they relate to responses emerging from within the commons in a global- local (glocal) world. Authors from a range of academic disciplines present research findings on recent developments on the commons, including: historical insights; new innovations for participatory institutions building in Europe or several types of commons grabbing, especially in Africa related to European investments; and restrictions on the management of commons at the international level. European case studies are included, providing interesting examples of local participation in commons resource management, while simultaneously showing Europe as a centre for globalized capitalism and its norms and values, affecting the rest of the world, particularly developing countries.This book will be of interest to students and researchers from a wide range of disciplines including natural resource management, environmental governance, political geography and environmental history.
Commons --- Glocalization --- International business enterprises --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Glocalisation --- Globalization --- Target marketing --- Common lands --- Communal land --- Communal lands --- Land tenure --- Public lands --- Real property --- Marks (Medieval land tenure) --- Natural resources, Communal --- Village communities --- Law and legislation --- E-books --- Commons. --- Glocalization. --- International business enterprises. --- Sociology of environment
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ger: Das Thema dieser Arbeit ist die historische und musikalische Analyse der österreichischen Hip-Hop-Szene und ihrer lokalen Adaption des globalen Phänomens Hip-Hop. Sie bietet eine detaillierte und umfassende Darstellung der österreichischen Hip-Hop-Geschichte und liefert - mit Hilfe der musikalischen Analyse - einen Einblick in musikalische Charakteristika der Hip-Hop-Musik. Aber nicht nur allgemeine Charakteristika der Musik und ihrer dominanten Subgenres in Österreich werden aufgezeigt, ein Hauptziel der Untersuchung ist es, mögliche "glokale" Merkmale in der österreichischen Hip-Hop-Musik aufzuspüren."Glokalisierung" in Bezug auf Hip-Hop beschreibt die Verbindung von global vorherrschenden Merkmalen dieser Musik mit dem lokalen kulturellen Umfeld der MusikerInnen. Es wird aufgezeigt, wo diese "Glokalisierung" in der österreichischen Hip-Hop-Musik zu finden ist und wie sie realisiert wird. eng: The topic of this thesis is the historical and musical analysis of the Austrian hip-hop scene and its local adaptation of the global phenomenon hip-hop. It provides a detailed and comprehensive illustration of Austrian hip-hop's history and delivers – through the help of musical analysis – insight into musical characteristics of hip-hop music. But not only general characteristics of the music and its dominant subgenres in Austria are demonstrated, one main aim of the research is to seek out possible "glocal" features in Austrian hip-hop music. "Glocalization" in regard to hip-hop describes the conjunction of global prevalent characteristics of this music with the local cultural environment of the producers. It is shown, where this "glocalization" can be found in the Austrian hip-hop music and how it is realized. Erstmals wird in diesem Buch die für Deutschrap oft impulsgebende österreichische HipHop-Musiklandschaft auf Buchlänge ins Zentrum gerückt. Frederik Dörfler-Trummer zeichnet die Karrieren der wichtigsten Vertreter*innen - von Falco über Money Boy bis RAF Camora - nach und analysiert ihre Musik. Dabei werden genredefinierende Charakteristika des HipHop für die Subgenres BoomBap, Gangsta-Rap, Trap und Cloud-Rap herausgearbeitet. Über den Aspekt der Glokalisierung wird zudem das Zusammenspiel von globaler Verbreitung und lokaler Aneignung von HipHop-Musik demonstriert.
Hip-hop --- Music and globalization --- Music. --- Rap (Music) --- MUSIC / History & Criticism. --- History and criticism. --- Austria. --- Glocalization. --- Music Analysis. --- Musicology. --- Pop Music. --- Popular Culture. --- Sociology of Culture. --- Hip-hop music --- Rap songs --- Rappin' (Music) --- Rapping (Music) --- African Americans --- Monologues with music --- Popular music --- Trip hop (Music) --- Art music --- Art music, Western --- Classical music --- Musical compositions --- Musical works --- Serious music --- Western art music --- Western music (Western countries) --- Globalization and music --- Globalization --- Dissemination of music --- Hip-hop culture --- Hiphop --- African American arts --- Popular culture --- HipHop; Österreich; Musik; Glokalisierung; Musikanalyse; Popkultur; Popmusik; Musikwissenschaft; Kultursoziologie; Hip Hop; Austria; Music; Glocalization; Music Analysis; Popular Culture; Pop Music; Musicology; Sociology of Culture
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This book engages with English in globalization, re-examining and re-interpreting the contemporary contexts of its acquisition and use. The chapters contained in this book weave together four inter-related themes that define the role of English in the global context: the ‘centrality of structure’, ‘relationships of interdependence’, ‘social constructions of difference’ and ‘reproduction of inequality’. These themes enable the authors to draw attention to the dynamics of the contemporary realities of the ‘English-speaking’ and ‘English-using’ nations, especially as they compete for cultural, social, economic and symbolic capital in global networks. In engaging World Englishes with the sociolinguistics of globalization, the authors raise some fundamental questions about the status, structure, and functions of World Englishes.
English language --- Intercultural communication. --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Globalization. --- Variation --- Anthropological aspects --- Germanic languages --- English as a global language. --- English as a lingua franca. --- English. --- Global English. --- Globalisation. --- Glocalization of English. --- International English. --- International Englishes. --- International communication. --- Sociolinguistics. --- World Englishes.
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For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.
Industrial sociology. --- Fashion merchandising --- Clothing trade --- Sociology --- Industrial organization --- Industries --- Fashion marketing --- Merchandising --- Retail trade --- Apparel industry --- Clothiers --- Clothing industry --- Fashion industry --- Garment industry --- Rag trade --- Textile industry --- Tailors --- Social aspects. --- Social aspects --- Economic sociology --- Industrial economics --- Advertising Costs. --- Advertising agency. --- Advertising campaign. --- Advertising. --- And Interest. --- Anti-fashion. --- Behalf. --- Benchmarking. --- Brand extension. --- Brand loyalty. --- Calculation. --- Capitalism. --- Clothing industry. --- Clothing. --- Commodity. --- Comparative advantage. --- Competition (economics). --- Competition. --- Competitive advantage. --- Consulting firm. --- Consumer Goods. --- Consumer choice. --- Consumer network. --- Consumer. --- Counterfeit consumer goods. --- Creative work. --- Currency. --- Customer base. --- Customer. --- Designer. --- Developed country. --- Double auction. --- Economic cost. --- Economic sociology. --- Economics. --- Entrepreneurship. --- Ethical trade. --- Exchange of information. --- Fair value. --- Fashion editor. --- Fashion line. --- Fast fashion. --- Financial capital. --- Free trade. --- Fundamental analysis. --- Globalization. --- Glocalization. --- Grand theory. --- Haute couture. --- Identity management. --- In-House. --- Internationalization. --- Investor relations. --- Knowledge society. --- Lean manufacturing. --- Letter of credit. --- Liberalization. --- Marginal utility. --- Market (economics). --- Market segmentation. --- Marketing collateral. --- Marketing. --- Micromarketing. --- Neoclassical economics. --- No frills. --- Obsolescence. --- Organizational studies. --- Outlet store. --- Overproduction. --- Positioning (marketing). --- Price fixing. --- Price mechanism. --- Pricing. --- Product design. --- Product differentiation. --- Proposal (business). --- Protectionism. --- Purchasing power. --- Rational choice theory. --- Ready Made Garment. --- Reasonable person. --- Relationship marketing. --- Retail. --- Risk aversion. --- Scientific management. --- Search cost. --- Shopping. --- Social constructionism. --- Social structure. --- Speculation. --- Standardization. --- Stock exchange. --- Stock market. --- Supply chain. --- Technical analysis. --- Trade association. --- Utility. --- Utilization. --- Vendor. --- World Trade Organization.
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