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Be Water My Friend: B.W.M.F. presents the graphic journey and creative methodology by Rafael Bernardo, a designer and creative activist. The book outlines an analytic system that elaborates on how water behaves, how creativity works. A tool to connect the way we think with the way we feel by examining how we shape and navigate our processes, projects and routines.Inspired by an interview with Bruce Lee, where he refers to an aspect of Taoist philosophy, that water can teach us 'the way,' the graphic designer, creative activist, lecturer, author, and founder of the eponymous studio for branding communication Rafael Bernardo started to wonder whether he 'was water' in his creative workflow. Now, five years later, he wrote and designed a book with 224 pages, which is divided 50/50 into the parts Roots and Wings. Wings presents the graphic journey. Eleven of Bernardo's favorite personal projects and collaborative works he did for example with Viva con Agua, the Forward Festival, or the porcelain factory Rosenthal. And then, there is a selection of eighty Be Water My Friend posters, created to practice and explore his visual voice. Clear compositions in black and white within a spectrum of typography, illustration, and infographics.Part two, Roots, outlines the theoretic foundation of Rafael Bernardo's experience. The introduction of the Be Water My Friend methodology. An analytic system that he developed after he found out, that water behaves like creativity works.It describes the progress of development as a clockwork, divided into three levels. Context in the outside, motivation in the center, and process as the connecting part in-between. It is a tool to connect the way we think with the way we feel by examining how we shape and navigate our processes, projects, and routines.Bernardo believes that everybody experiences creativity in a different way but that its structures and functionalities work similar for all of us. The first question is always whether you know what you want, if you love doing it, and if you are good at it. The second question is whether you know how to find the little hidden mistakes, that hold you back from getting better. This book wants to inspire creative performers to see mindset and intuition as team-players and shows how to connect and tune them to each other by reflecting on time, dreams, and potentials.Since water runs in cycles and 'nomen est omen,' the book will be printed on three different kinds of 100% recycled paper, used water-based colors, and chose a printer that compensates for its carbon-footprint. The format is 16 × 24 cm, the spot color is Pantone 032U, all fonts in the layout except from one that Bernardo made himself are designed by newglyph.bron: https://www.slanted.de/be-water-my-friend-b-w-m-f/

Grafische vormgeving --- Vormgever --- Water --- Creatief denken --- Typografie --- Geometrische abstractie

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abstracte kunst --- geometrische abstractie --- geometrie --- 1945 - 2014 --- 20ste eeuw --- 21ste eeuw --- België

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Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book you will find many examples of why geometry is still very much relevant in today's graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

Creativiteit --- Visualisatie --- Design thinking --- Oplossingsgericht denken --- Neurologie --- Creatief denken --- Innovatie --- Probleemoplossend denken --- Brainstorming --- Hersenen --- Denkproces --- Geometrische abstractie

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kunst --- twintigste eeuw --- Nederland --- 75.071 MONDRIAAN --- theosofei --- 7.01 --- filosofie --- esthetica --- kunsttheorie --- neoplasticisme --- abstracte schilderkunst --- geometrische abstractie --- abstractie --- Mondrian Piet --- Mondriaan Piet

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Weergave van dertien gesprekken met de Nederlandse abstract-geometrische kunstenaar Steven Aalders (1959) over aspecten van zijn werk, dat van collega's en voorgangers.

kunst --- twintigste eeuw --- eenentwintigste eeuw --- kunsttheorie --- 75.071 AALDERS --- 75.03 --- 7.01 --- 75.01 --- constructivisme --- geometrische abstractie --- abstracte schilderkunst --- abstractie --- Nederland --- Aalders, Steven