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This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field.
Marketing research. --- Geodemographics. --- Consumers --- Research.
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This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.
Human geography --- Geodemographics --- Neighborhoods --- Postal codes --- Social aspects --- Economic aspects
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Food security --- Poor --- Grocery shopping --- Grocery trade --- Census districts --- Geodemographics --- Social aspects --- Social conditions
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