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Une étude consacrée aux génériques cinématographiques. Une partie historique retrace les 4 grandes périodes des génériques depuis les débuts du cinéma. Une partie théorique analyse les divers rôles sonores, visuels, scripturaires et structurels des génériques de films.

Credit titles (Motion pictures, television, etc.) --- Générique (Cinéma, télévision, etc.) --- Cinéma --- Art et cinéma --- Histoire --- Générique (Cinéma, télévision, etc.) --- Cinéma - Histoire

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Writing on the edge analyzes texts that surround movies - so-called filmic paratexts. They include opening and closing credits, film posters, and tie-in products such as novelizations. More accessory than an actual part of the film they accompany, paratexts nevertheless serve as an essential framing device that generates expectations and guides audiences through their viewing experience. The book discusses the exchange between the extradiegetic nature of paratexts and the diegesis of the films proper - the space between the producers' attempts to advertise a product and the filmmakers' attempts to tell a story. Writing on the edge investigates cinema's manifold conventions developed to link these realms. In doing so, the book analyzes a wide range of credit sequences and promotional materials covering all periods of film history.

Credit titles (Motion pictures, television, etc.) --- Titles of motion pictures. --- Openings (Rhetoric) --- Motion picture producers and directors --- Credits of motion picture producers and directors --- Film credits of motion picture producers and directors --- Beginnings (Rhetoric) --- First lines (Rhetoric) --- Opening sentences --- Rhetoric --- Motion picture titles --- Motion pictures --- Titles, Credit (Motion pictures, television, etc.) --- Television --- Video recordings --- Credits. --- Actors --- Screenwriters --- Cinematographers --- Film criticism. --- Advertising --- Générique (Cinéma, télévision, etc.) --- Films --- Ouverture (Rhétorique) --- Producteurs et réalisateurs --- Acteurs --- Scénaristes --- Directeurs de la photographie --- Critique cinématographique --- Publicité --- Cinéma --- Credits --- Marketing --- Titres --- Filmographie --- Commercialisation --- Titles of motion pictures --- Film criticism --- Motion picture producers and directors - Credits --- Actors - Credits --- Screenwriters - Credits --- Cinematographers - Credits --- Advertising - Motion pictures --- Motion pictures - Marketing --- USA --- USA.