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Just this side of "design"
Year: 2004

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Fukasawa, Naoto


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Naoto fukasawa: dare forma all' inconscio
Year: 2005

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Fukasawa, Naoto


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Milano 2005
Year: 2005

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Fukasawa, Naoto


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Scena di straordinaria normalita
Year: 2006

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Fukasawa, Naoto

Naoto Fukasawa.
Authors: --- --- --- --- --- et al.
ISBN: 9780714845869 Year: 2010 Publisher: London Phaidon

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Naoto Fukasawa (b.1956) is one of the best-known Japanese product designers working today. After graduating from Tama Art University in 1980, he moved to the United States and worked at IDEO, one of the world's most innovative design companies. In 1997, Fukasawa moved back to Japan to set up the IDEO Tokyo office. During his time at IDEO, he developed his sense for how people perceive and use objects. In 2003, Fukasawa left IDEO to form his own design company Naoto Fukasawa Design. Besides being a consultant for major companies, especially MUJI, he has also set up a new product brand called PLUS MINUS ZERO, a collection of minimal home appliances and products that has achieved worldwide acknowledgement for its user-friendly aesthetics. Moreover, Fukasawa's designs for companies such as Driade and B&B Italia attracted attention in Europe at the 2005 Milan Furniture Fair, and have continued to do so since. Fukasawa's design philosophy relies on carefully observing what people do and feel in their everyday lives in order to find simple solutions that touch the senses and link to shared memories. By working with the 'iconic' value of a product, be it a watch or a sofa, Fukasawa is able to come up with designs that address the common knowledge about things that people have. His groundbreaking wall-mounted CD player for MUJI in 1999 was based on the image of a kitchen fan and moved away from all the conventions of hi-fi equipment manufacture. It was a simple appliance, restrained in appearance and function, and very different from the numerous black boxes that had become the standard in the market. Interestingly, as Fukasawa's products are based on people's common and not always conscious view of things, his design solutions sometimes swim against the current of received opinions to achieve popularity and success. The LCD TV monitor he designed for PLUS MINUS ZERO reinstates the shape of the cathodic-tube TV set instead of becoming even thinner; his mobile telephone Infobar for KDDI/au has large keypads, referring back to the first models of the 1980s. The book is the first monograph published in English of the work of this innovative designer. Edited by Fukasawa himself and with contributions by writers from East and West, it includes a selection of his products to date, ranging from umbrellas and vases to sofas and telephones. Illustrated with never-before-seen photographs and drawings, Fukasawa's text elucidates the ideas behind each of his projects. Essays by artists, designers, and lecturers, notably Antony Gormley, Jasper Morrison and Bill Moggridge from IDEO, complete the book by giving an account of Fukasawa's design philosophy and of the significance of his work for the contemporary design world.


Article
Workplaces
Year: 2001

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Super normal : sensations of the ordinary
Authors: --- --- --- ---
ISBN: 3037781068 9783037781067 Year: 2021 Publisher: Zürich Lars Müller Publishers

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Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill or Noguchi. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located, beyond space and time; and point to a future that has long since begun. The super normal is lying exposed before us, it is real and available: Fukasawa and Morrison make it visible for us.


Book
The international design yearbook 1999
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ISBN: 1856691624 9781856691628 Year: 1999 Publisher: London: Laurence King,

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Showcasing the work of over 200 designers from around the world, this yearbook offers an authoritative guide to contemporary domestic design. Designers whose work is featured include: Ron Arad; Enrico Baleri; Antonio Citterio; James Irvine; Philippe Starck; Marc Newson; Reiko Sudo; and Renzo Piano. This year's selection has been made by the internationally acclaimed London-based designer Jasper Morrison. In a conversation with Michael Horsham, Morrison discusses the issues facing designers at the end of the 1990s, and the return to objectivity in design in evidence by the 1999 selection, characterized by simple forms, an absence of decoration and an authenticity in the use of materials.Previous page


Book
GA Houses 99.
Authors: ---
ISBN: 9784871407694 Year: 2007 Publisher: Tokyo : A.D.A. EDITA, Tokyo Co., Ltd.,


Book
Dezeen book of interviews
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ISBN: 9780992847401 0992847400 Year: 2014 Publisher: London : Dezeen Limited,

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This book features conversations with 45 leading figures in architecture and design from around the world.0A follow-up to the hugely successful Dezeen Book of Ideas, Dezeen Book of Interviews features some of the most talented and inspiring people from the global design scene that have been interviewed for online architecture and design magazine Dezeen over the years.0Interviewees include architects David Adjaye, Rem Koolhaas, Neri Oxman, Richard Rogers and Neri & Hu, designers such as Hella Jongerius, Thomas Heatherwick, Ron Arad, Ilse Crawford and Marc Newson, as well as a host of influential figures from the worlds of technology, fashion, art and more.0Each interview has been comprehensively revisited and re-edited for the book, which includes a lot of material that has never been published before.

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