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This case study considers Ford's strategy in the early years of the 20th century and the development of the Model T which revolutionised the motor industry. This strategy was so successful -- as a traditional demand curve would predict -- because lowering the price of motor cars resulted in an increase in demand. This gave Ford two-thirds of the market share by 1916. However, through product differentiation and the development of a second-hand car market, General Motors outperformed Ford to gain market leadership.

Automobile industry and trade --- Ford Model T automobile. --- Competition. --- Ford Model T automobile --- Industrial management --- Product management --- History. --- Ford Motor Company. --- General Motors Corporation.

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"What we can learn about fostering innovation and creative thinking in any field from some of the most inventive people of all times-the ancient Greeks. When it comes to innovation and creative thinking, we are still catching up with the ancient Greeks. Between 800 and 300 BCE, they changed the world with astonishing inventions-democracy, the alphabet, philosophy, logic, rhetoric, mathematical proof, rational medicine, coins, architectural canons, drama, lifelike sculpture, and competitive athletics. None of this happened by accident. Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks "invented" innovation itself-and they still have a great deal to teach us about it. How to Innovate is an engaging and entertaining introduction to key ideas about-and examples of-innovation and creativite thinking from ancient Greece. Armand D'Angour provides lively new translations of selections from Aristotle, Diodorus, and Athenaeus, with the original Greek text on facing pages. These writings illuminate and illustrate timeless principles of creating something new-borrowing or adapting existing ideas or things, cross-fertilizing disparate elements, or criticizing and disrupting current conditions. From the true story of Archimedes's famous "Eureka!" moment, to Aristotle's thoughts on physical change and political innovation, to accounts of how disruption and competition drove invention in Greek warfare and the visual arts, How to Innovate is filled with valuable insights about how change happens-and how to bring it about"--

Technological innovations. --- SELF-HELP / Creativity. --- PHILOSOPHY / History & Surveys / Ancient & Classical. --- Technological innovations --- Greece. --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- al-Yūnān --- Ancient Greece --- Ellada --- Ellas --- Ellēnikē Dēmokratia --- Elliniki Dimokratia --- Grčija --- Grèce --- Grecia --- Gret︠s︡ii︠a︡ --- Griechenland --- Hellada --- Hellas --- Hellenic Republic --- Hellēnikē Dēmokratia --- Kingdom of Greece --- République hellénique --- Royaume de Grèce --- Vasileion tēs Hellados --- Xila --- Yaṿan --- Yūnān --- Ελληνική Δημοκρατία --- Ελλάς --- Ελλάδα --- Греция --- اليونان --- يونان --- 希腊 --- Anaximander. --- Anaximenes. --- Aristotle. --- Artillery. --- Ballista. --- Battle of Leuctra. --- Battlement. --- Buddhism. --- Buddhist texts. --- Buoyancy. --- Capture of Grenada (1779). --- Cavalry. --- Clothing. --- Common ownership. --- Communal land. --- Consideration. --- Constitution. --- Creativity. --- Criticism. --- Cultivator. --- De rerum natura. --- Democracy. --- Democritus. --- Diodorus Siculus. --- Disadvantage. --- Dividend. --- Dough. --- Drinking. --- Empedocles. --- Epaminondas. --- Ephesus. --- Ephor. --- Epicurus. --- Eureka effect. --- Finance. --- First principle. --- Ford Model T. --- Fortification. --- Governing (magazine). --- Government. --- Greek alphabet. --- Greek mythology. --- Hippodamus of Miletus. --- Household. --- Ingenuity. --- Institution. --- Investor. --- Leather. --- Legislation. --- Leuctra. --- Long hair. --- Lucretius. --- Main course. --- Manchu language. --- Mast (sailing). --- Mathematical proof. --- Meal. --- Modern physics. --- Natural philosophy. --- Ningxia. --- North Africa. --- Of Education. --- Oligarchy. --- Ownership. --- Panchen Lama. --- Parmenides (dialogue). --- Pasture. --- Phenomenon. --- Philosopher. --- Philosophy. --- Phrase. --- Physics (Aristotle). --- Pleasure. --- Politics. --- Principle. --- Projectile. --- Prow. --- Qianlong Emperor. --- Quantity. --- Renaissance. --- Rhetoric. --- Ruler. --- Self-control. --- Sharing. --- Siege engine. --- Syracusia. --- Tariff. --- Thales. --- The First Man. --- The Interpretation of Dreams. --- Thebes, Greece. --- Theory. --- Thought. --- Travel. --- Vitruvius. --- Water tank. --- Wealth. --- Weapon. --- Writing. --- Zeuxis.