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Food -- Marketing -- Social aspects -- United States.

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This Master’s thesis aims to help marketeers improving their communication with children to target them in a better way through television advertisements. It suggests strategies to boost advertising and enhance its efficiency toward children from 8 to 12 years old. Indeed, targeting children through television has a dual advantage; they represent both a current market as they directly influence their parents purchasing behavior as well as a wide future market if their loyalty is properly developed through an effective branding. The methodology of the research is based on a qualitative analysis. Interviewed children of 8 to 12 years old answered to questions related to their actual expectations in an advertisement, what they believe is needed or not, what drives their will to taste the promoted product or even how they would imagine their perfect ad. Based on their feedback and answers to a specifically designed questionnaire, advertisers will have a better understanding of impactful strategies that really attract children through television ads.

communication --- food marketing --- children --- strategies --- television advertisement --- Sciences économiques & de gestion > Marketing

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This journal contains articles on: the produce trade, food industry, and economic aspects of agriculture in the United States.

Produce trade --- Food industry and trade --- Agriculture --- Food Services --- Food Supply --- Food Technology --- Economic aspects --- United States --- United States. --- ERS --- Economic Research Service --- USDA --- U.S. Department of Agriculture --- agricultural economics --- food consumption --- food spending --- food marketing --- food safety --- welfare reform --- Produits agricoles --- Aliments --- Commerce --- Industrie et commerce --- Aspect ̌conomique --- Etats-Unis d'Am̌rique.

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This journal contains articles on: the produce trade, food industry, and economic aspects of agriculture in the United States.

Produce trade --- Food industry and trade --- Agriculture --- Food Services --- Food Supply --- Food Technology --- Food industry and trade. --- Produce trade. --- Economic aspects --- Economic aspects. --- United States --- United States. --- ERS --- Economic Research Service --- USDA --- U.S. Department of Agriculture --- agricultural economics --- food consumption --- food spending --- food marketing --- food safety --- welfare reform --- Produits agricoles --- Aliments --- 83.66 agricultural economics. --- Agriculture. --- Commerce agricole. --- Donňes statistiques. --- Industrie agroalimentaire. --- Publications p̌riodiques. --- Commerce --- Industrie et commerce --- Aspect ̌conomique --- Etats-Unis d'Am̌rique.

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Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food system's singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning.

Noodles -- Social aspects -- Japan. --- Noodles -- Social aspects -- Papua New Guinea. --- Noodles -- Social aspects -- United States. --- Noodles industry -- Social aspects -- Japan. --- Noodles industry -- Social aspects -- Papua New Guinea. --- Noodles industry -- Social aspects -- United States. --- Noodles industry --- Noodles --- Business & Economics --- Industries --- Social aspects --- Alimentary paste products --- Pasta industry --- E-books --- 21st century. --- anthropologists. --- asian foods. --- capitalism. --- cheap foods. --- consumers. --- cross cultural. --- cultural anthropology. --- demographic studies. --- diverse populations. --- food and culture. --- food consumption. --- food historians. --- food industry. --- food manufacturing. --- food marketing. --- food production. --- globalization. --- industrial food. --- instant noodles. --- japan. --- nonfiction. --- noodles. --- papua new guinea. --- postwar society. --- poverty. --- prison inmates. --- social science. --- united states. --- us purveyors.