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Marketing and Management Planning of Events, is an ideal resource for those seeking to plan, deliver and market a successful event. With experience, the author teaches the next generation of event planners with unmatched knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to operate each phase of planning, from initial venue selection, budgeting and programme content, to managing staffs and sponsors, promotion, risk assessment, safety and post-event evaluation. Marketing and Management Planning of Events expands on managing events on the day, and explores experiential marketing experiences. Including updated real-world examples from around the globe, it also features an invaluable toolkit, planning and checklists. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning students and professionals facing the new wave of live and customer experiences.Bron: amazon.com

Event

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This handbook offers a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.

Event management.

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Seismic event location --- Earthquakes

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History --- Event history analysis

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Drawing on recent 'event history' analytical methods from biostatistics, engineering, and sociology, this book explains how longitudinal data can be used to study the causes of deaths, crimes, wars, and many other 'people' events. The author provides clear and concise explanations, without using overtly the technical or mathematical language.

Event history analysis.