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"Comment intégrer le développement durable en marketing ? Quels sont les pratiques et les discours des distributeurs alimentaires sur ce thème ? Quelles sont leurs stratégies et comment les consommateurs les perçoivent-ils ? Comment mesurer les réactions émotionnelles de ceux-ci ? Telles sont les questions auxquelles cet ouvrage s'efforce de répondre. Rédigé dans le cadre du projet DIACODD (Distribution Alimentaire Consommateurs et Développement Durable) financé par l'Agence Nationale de la Recherche, ce livre s'intéresse à l'étude de la dyade distributeurs/consommateurs et a pour objectif de conceptualiser et de mesurer son influence sur une demande d'alimentation durable. Cet ouvrage est le résultat de recherches menées auprès de différents types de distributeurs alimentaires : les distributeurs généralistes (Carrefour, Auchan et Casino), indépendants (Intermarché, Leclerc et Système U), spécialisés (Biocoop, La Vie Claire et Naturalia) et des circuits courts (AMAP). Il présente également des études sur la consommation responsable, la prise en compte du bien-être alimentaire et la perception que les consommateurs ont des pratiques de développement durable. Ce livre s'adresse aux chercheurs en marketing, aux étudiants de master et d'écoles de commerce, aux professionnels du marketing ainsi qu'aux néophytes soucieux de comprendre les évolutions sociétales de la consommation et les mutations du modèle économique de la distribution."
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"This book addresses the intersection of entrepreneurship, innovation and sustainability (EIS), presenting high-quality research illuminating the relationship between the three fields. The EIS nexus is particularly relevant from a European point of view given the focus of the European Commission on corporate social responsibility (CSR) and sustainability, as well as their prominent role within the European Union in general. Also, the rapid economic growth witnessed especially in the BRIC countries in recent years requires that firms reconcile sustainability aspects with profitability and innovation, and entrepreneurs are seen as key diffusers of these aims. Sustainability requires both radical and incremental innovation at many different levels (technology, product, process, system). In many cases, such innovations come from small and medium-sized enterprises and so the role of the entrepreneur is key to their success. The book is split into six sections. The first section examines the nexus in detail focusing on system-oriented connectivity between sustainability, innovation and entrepreneurship. The second section looks at how to nurture corporate entrepreneurship for sustainability; and the third considers "mature" industries such as automotives, chemicals and electronics and how sustainability aspects can be integrated into innovation process and strategy. The fourth section examines the nexus through the lens of developing countries in Africa. Sustainable entrepreneurship is identified as a hugely beneficial way to foster development. The fifth section of the book concentrates on SMEs; and finally the EIS nexus is approached from a network perspective and focuses on inter-organisational partnerships, which are often an important facilitator or spark for EIS initiatives. This book will prove to be essential for researchers in the EIS nexus and be of invaluable help to practitioners, governments and inter-governmental bodies attempting to encourage sustainable entrepreneurship and innovation."--Provided by publisher.
Creative ability in business. --- Entrepreneurship. --- Industrial management. --- Social responsibility of business. --- Sustainable development. --- Business & Economics --- Economic Theory --- Business creativity --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business administration --- Business enterprises --- Business management --- Corporate management --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Entrepreneur --- Intrapreneur --- Environmental aspects --- Social responsibility --- Management --- Success in business --- Economic development --- Business ethics --- Issues management --- Industrial organization --- Capitalism --- Business incubators --- Social aspects --- Entrepreneurship --- Industrial management --- Social responsibility of business --- Creative ability in business --- E-books --- Entrepreneurship--Environmental aspects. --- Industrial management--Environmental aspects.
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