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This project-thesis provides an implementation solution for an "entrepreneurial activity test structure" accessible to students entrepreneurs incubated in the VentureLab. Moreover, it evaluates theoretically and empirically the effects this structure can have on the students' entrepreneurial process.

An "entrepreneurial activity test structure" is an organization allowing would-be entrepreneurs to assess the feasibility of their project by testing their Business Model hypotheses before starting any administrative procedures concerning the legal status. The objective of this project is to encourage students to engage into an entrepreneurial process.

In order to assess the effects on the students' entrepreneurial process, two theories have been consulted: the entrepreneurial commitment principle developed by Bruyat and the effectuation principle developed by Sarasvathy. The literature has shown two positive outcomes:

On the one hand, this structure could reduce the perceived risk of irreversibility because it makes it possible to come back to the initial status without any significant constraint, in case of inconclusive test. Thus, the structure might counter the reluctance to change of future entrepreneurs.

On the other hand, this structure could allow students entrepreneurs to develop their project incrementally on a trial and error basis. This method follows market contingencies and seems particularly suited to the development of a project.

The final selected solution is a partnership with a current "activity cooperative" called StepBySteppes. This thesis provides details about the defined incubation modalities and about best practices in order to promote a successful project outcome.

Entrepreneurship process --- Effectuation --- Entrepreneurship commitment --- Entrepreneurial activity test structure --- VentureLab --- Students Entrepreneurs --- Sciences économiques & de gestion > Economie sociale